Online retail service


Zhiyu Chen, Chief Commercial And Product Officer At Ali Express (Alibaba Group)

Recognising Consumer Needs In Advance

By Miloš Belčević

Having started out with a staff of 18 in 1999, Alibaba Group (of which AliExpress represents one marketplace) has grown to become a giant in the internet retailing business, with the largest ever global IPO in 2014. And it seems that this group is just getting started, as Alibaba’s founder, Jack Ma, noted in a 2016 interview: "Alibaba is a big company compared to 15 years ago, but we are still a small company compared to where we will be 15 years from now"