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Apatin Brewery Sustainability Report 2021

Pledge Of Sustainability For Years To Come

Improved management of water resources in the brewing industry, the design of a more sustainable business model and development of innovative, circular economy-based solutions are only some of the initiatives launched by Apatin Brewery last year

All the results achieved by Apatin Brewery in the segment of sustainability were presented in the 2021 Sustainability Report, entitled “We Gave Our Sustainable Word”. An event organised to mark the occasion saw guests addressed by Apatin Brewery General Manager Igor Vukašinović.

“I am proud that sustainability has been an integral part of our operations for decades and that we are a company with a very important strategic focus – to initiate, and maintain for many years, initiatives aimed at making the community where we operate better, with our responsible and sustainable business operations. And we will not stop there: we’ve set ambitious goals that we wish to accomplish and we will strive to be the best partner for business sustainability on that road. Our company will continue to give its sustainable word in the years to come as well!” said Vukašinović.

As a responsible company, Apatin Brewery participates in numerous initiatives aimed at ensuring the better management of water resources in the brewing industry. Climate change is one of the biggest global challenges of our times, and the company’s priorities include carbon emission reduction in operations and the design of a more sustainable business model. Aiming to minimise the disposal of packaging waste at landfill sites, innovative, circular economy-based solutions are developed in order to reduce the company’s environmental impact.

Last year, together with GIZ, NALED and Sekopak, the project “Glass Packaging Management in the Western Balkans” was implemented. Worth 150,000 euros, it enables the procurement of required infrastructure in the form of as many as 600 large waste receptacles for collecting glass packaging. This was all executed with the aim of increasing the rate of glass packaging collected by 20 per cent, in order to establish a cost-effective system of glass waste treatment and reuse, in both Serbia and across the region, all within the scope of improvements of the existing extended producer responsibility system.

Last year, together with GIZ, NALED and Sekopak, the project “Glass Packaging Management in the Western Balkans” was implemented. Worth 150,000 euros, it enables the procurement of required infrastructure in the form of as many as 600 large waste receptacles for collecting glass packaging

Responsible alcohol consumption is an important topic that Apatin Brewery, together with the Interior Ministry, Traffic Police Administration and Traffic Safety Agency, launches publicly and warns of driving under the influence of alcohol. Within the “Don’t Drink and Drive” campaign, the brewery has focused on educating consumers over the last 16 years, in order to raise awareness of all negative consequencesof alcohol consumption when driving. By 2021 alone, around 130,000 euros had been invested in procuring 135 latest-generation alcometers and 50,000 alcometer mouthpieces.

Over the course of 2021 as well, Apatin Brewery, Jelen beer and SEKOPAK, the national operator of the packaging waste management system, continued the “Recycle, Enjoy, Protect the River Drina from Waste” campaign, within which they enabled attendees of this water carnival to properly dispose of packaging waste. In collaboration with public utility company “12 septembar”, up to 230 kg of aluminium cans and 600 kg of glass packaging were collected.

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