As the Golden State Warriors and their star point guard Steph Curry surged ahead of the Boston Celtics in Game 6 on Thursday to win their fourth NBA championship in eight seasons, it should also have been a win for the crypto industry.
The Warriors were said to have previously inked a sponsorship deal with FTX, a cryptocurrency exchange, reportedly worth $10 million. Curry himself earlier this year appeared in a commercial for FTX, in which he repeatedly notes he is not an expert on crypto. And the industry featured in the commercials during the finals, including an advertisement from Coinbase, another exchange, mocking crypto doubters by showing different tweets over the years claiming “Crypto is dead,” followed by the words, “Long live crypto.”
But as an NBA season and post-season awash in cryptocurrency sponsorships came to a close this week, the crypto industry was confronting new challenges. The price of many cryptocurrencies has plummeted, with Bitcoin falling to just above $20,000 this week, down from an all-time high of nearly $69,000 in November.