Articles In This Issue
Communications Sector
Stephan Loerke, CEO, World Federation Of Advertisers
Major Trend For 2018: Big Changes For Both Clients And Agencies
It’s fair to say 2017 has been an eventful year. Even for an industry used to as much change and disruption as ours. Last...
Business
Ljiljana Ivošević, Regional Strategic Director At UM
It’s All About The Moments
How we communicate on social media has never been more important, for ourselves, for brands or for politicians. This constant change inspired UM to...
Communications Sector
Željka Mićić, McCann Beograd
What Is “The Truth About Age”?
How often do we think about aging? What are we afraid of and what are we looking forward to in our old age? What...
Business
Jasna Dugalić, Account Director at Direct Media
Ever Stronger Partnerships
There is a lot of talk about "what is the key to a successful relationship between agency and client"
Jasna Dugalić, Account Manager at Direct...
Business
DNA Communications
Sprinting Through 2017
How to win a medal in each race and set a new personal record when you're running against Carl Lewis...
The past two years have...
Business
Darko Soković, Founder And Managing Partner Of Propulsion Fund
We Are Building A Region Of Leaders
“We strongly believe in this region of ours, with all its flaws and virtues, and we are convinced that it has yet to realise...
Business
Lea Stanković, Communis DDB
Different From Others
Agency Communis DDB doesn’t only create campaigns and brands for others, but is a brand in its own right
Communis representatives always talk openly about...
Business
Nevena Kurtović, Fusion Communications
Be Fast, Stay Focused
“Digital channels provide unlimited possibilities and it is up to us to adapt and to understand the needs of our audience”
“Successful communication for us...
Business
Miro Antić, Partner And Co-Founder, M2Communications
Experience Is The New Power Of Marketing
“It is important to say that, although technological progress is one of the key factors of civilisation’s progress, mankind should be careful in all...
Business
Dragana Stojanović, Deputy Director, Media.com
Free And Creative
When marketing agencies were becoming common, each had to find its own place, and the first clients of Media.com paved this agency’s way towards...
Business
Branka Conić, New Moment New Ideas Company
Balkan Creativity For The World
“We are part of the world and, even more, we are actively shaping this world”
New Moment has good reason to remember the last year...
Communications Sector
Aleksandra Kožul, PR & Digital Director, Novaston Marketing Consultancy
Know-how, Experience & Creativity
“Today In communications it is most important to reach an individual and address them personally”
Novaston Asset Management has been doing business for more than...
Business
Jasmina Stojanov, Managing Director, Nova Communications
Political Stability – A Sine Qua Non For Doing Business
Building trust with a client and getting him to realise that he is in safe hands and not in the hands of some quack...
Business
Maja Stojanović, Executive Director, Olaf & McAteer
Celebrities Or Influencers – That Is The Question
Ever since the internet entered our business, especially when it shifted from our desktops to our pockets, it became an omnipresent factor that has...
Communications Sector
Advertising Trends 2018
What You Need To Know
For the first time ever, 2017 was the year digital ad spend outstripped television. In 2017, digital spend was $209 billion worldwide compared to...
Milšped Group Launches Direct Rail Line Between China and Serbia
Milšped Group, a leader in regional transportation and logistics, has announced a new partnership with Shijiazhuang International Land Port...
French Embassy and Institute in Serbia Launch ‘Rhythm of French Culture’ Event Series
The French Embassy and the French Institute in Serbia are organising an event called Rhythm of French Culture.
This year,...
Albania to Utilize Drones in Anti-Cannabis Campaign
Albania is set to enhance its anti-cannabis efforts by deploying advanced drone technology, announced Interior Minister Taulant Bala. Starting...
Serbian Red Cross Launches Pioneering Migration Platform
Responding to a significant increase in migrant numbers, the Serbian Red Cross has unveiled a cutting-edge digital platform, earning...
Ghana to Open Embassy in Belgrade
Ghana is set to open an embassy in Belgrade, as announced by Serbia's Foreign Minister Ivica Dačić following a...