Articles In This Issue
Interview
Tamara Daltroff, EACA Director-General
Marketing Campaigns Should Reflect People’s Reality
Monitoring upcoming regulatory changes and anticipating how they will impact the industry has been one of the main challenges of 2021, and will continue...
Communications Sector
Galjina Ognjanov, Professor Of The University Of Belgrade Faculty Of Economics
What In The Heck Do Customers Want?
The appearance of each new media form also has a significant impact on the way advertisers communicate with consumers, making communication with them increasingly...
Communications Sector
Maja Stojanović, Executive Director, Olaf&McAteer
Catchy, Edgy And Out-Of-The Box Communications With A Purpose
Olaf&McAteer entered 2022, the year in which it celebrates two decades of its existence, with the largest team since it was founded, the largest...
Communications Sector
Tamara Bekčić And Milena Avramović Bjelica, Chapter 4
Creating Stability Through Change
Chapter 4 is part of a group that operates on as many as 10 markets as the exclusive partner of BCW Global. The Chapter...
Communications Sector
Aleksa Čokić, Group Account Director, Red Communication
2022 Is The Year Of Setting New Standards In PR
Red Communication is one of Serbia’s most successful local agencies, with more than 30 clients, all market leaders in their respective industries. This is...
Communications Sector
Ivana Glišović, Milica Popović, Suzana Magdelinić, PR Managers, Right
Brilliant Team That’s Been Growing For 18 Years
The team at agency Right strives to keep pace with trends and innovations in the field of public relations, marketing and communications, to nurture...
Communications Sector
Nevena Kurtović, Managing Director, Fusion Communications
Listening Is Crucial To Communication
Integrated communications agency Fusion Communications is continuously creating and recounting its clients’ unique brand of story through a variety of communication channels. Comprehensive communication...
Communications Sector
Nikola Lazić, Director, Ninamedia Research
Corporate Reputation Cannot Be Measured By Guesses
Corporate reputation is researched and established by serious multidisciplinary teams of scientists. As of recently, this service has started to be offered in Serbia...
Communications Sector
Inclusive Advertising
The Risks Of Falling Into The Stereotype Trap
Linda Nilsson is the CEO of the Swedish Association of Communication agencies (KOMM). As KOMM launches new research on inclusion and representation in Swedish...
Communications Sector
Anđelina Petrović, Chief Communications Officer, Comtrade
Custom Made Communication Solutions Are The Future
As a company with operations spanning three continents, which today – after three decades in existence – has business solutions for various industry verticals,...
Communications Sector
Aleksandra Kožul, Novaston Marketing Consultancy
Blend Of Shopping And Entertainment = A Winning Formula
The experience and data of Novaston Marketing Consultancy, a platform that deals, among other things, with the creation of integrated marketing strategies in the...
Communications Sector
Uroš Đorđević, Account Executive, Dell Technologies
The Pandemic Has Accelerated Market Transformation
Dell is one of the leaders in digital transformation, putting at the heart of its offering digital technology solutions, products and services that enhance...
Communications Sector
Olivera Stefanović Stanković, Managing Director, Proglas Public Relations
Communication Is The Present’s Foundation In The Future
Proglas PR applies everything new that yields results, while simultaneously remaining true to tradition. They say that they’re big enough to be able to...
Communications Sector
Rajka Šinik Vulić, Marketing Director, Egzakta Advisory
Pandemics Teach Us Better Communication
Egzakta is a highly professional IT and management consulting company based in Serbia with the capacity to help its clients in the private and...
Communications Sector
Srđan Crnogorac, General Manager, Blackwood Communications Serbia
A Combination Of Experience And Fresh Ideas
Although Blackwood communications is considered a new agency on the Serbian market, its team consists of experienced professionals with countless communication projects behind them...
Communications Sector
Aleksandra Bojadžievska, Director E-Search
Staff Leasing, Increasingly Popular
E-search is a small family-owned firm working in HR for 20 years now. Their reference list holds a number of companies from the IT...
Claudia Sheinbaum Sworn In as Mexico’s First Female President
In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...
Mioni Opens New €16 Million Production Facility
Mioni, one of Serbia’s leading mineral water and soft drinks producers, has officially opened a new production facility in...
New Portal Simplifies Residence and Work Permits for Foreign Citizens
Establishment of the Portal for Foreign Citizens simplified the procedure for obtaining temporary residence and work permits for foreign...
Milšped Group Expands Global Reach with New UAE Branch
Milšped Group has strengthened its international presence with the opening of Milšped UAE, a new subsidiary based in Dubai.
This...
89 Serbian Scientists Ranked Among World’s Most Influential Researchers
A total of 89 Serbian scientists have been ranked among the world’s 217,097 most influential researchers, according to the...