Articles In This Issue
Tamara Daltroff, EACA Director-General
Complex Challenges & Exciting Future of Advertising
With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is hard to balance between multiple goals...
Tomica Orešković, CEO Lokomotiva
Digital Transformation 2.0
A few words about digital transformation; or, more specifically, about digital transformation 2.0.
First let’s take a step back and consider what digital transformation actually...
Branislava Cagronov, Regional MD UM
Innovation & Partnership
HOW CLIENTS AND AGENCIES ARE COOPERATE TODAY WHEN IT COMES TO THE MEDIA?
At a time when our business has become very dynamic, which...
Marina Grihović, Headline and Digital Communications Agency DKIT
Plan For 2020: Be Better
Headline remains today what it was at the start - a small, high-quality agency that's fully dedicated to employees and clients and works on...
Ljubica Vukčević, Head of Research & Insight at Direct Media United Solutions
We Always Track Changes In The Media
The media is changing, and the time spent using the media is extending. This was also shown by the statistics of company Nielsen for...
Mirjana Višnjić, We Media Agency
We Are Able to Play
I think we are in one of the most beautiful businesses that exist, primarily because it is based on our imagination. We are able...
Tamara Bekčić, Milena Avramović, Agency Chapter 4
Chapter 4 Jubilee: Quality Wins Clients
PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across the CEE region, is preparing the10th...
Nevena Kurtović, Fusion Communications
We Love This Industry
Integrated communications agency Fusion Communications is the author of the most award-winning campaigns. Comprehensive communication strategies are the basis for their services – PR,...
Aleksandra Kožul, Communications Director, Novaston
Shoppers Want To Stop & Shop
Novaston, as an independent real estate platform, is changing the known concept of retail parks to suit the needs of the domestic market –...
Sanda Savić, Director of Communications at Hemofarm
Success is Unlocked By Words & Confirmed By Images
Hemofarm is a regional leader in the pharmaceutical industry, with record volumes of production, a record number of products and record sales, but it...
Danfoss
Adding New Dimensions to a Strong Brand
Danfoss launched a bold global campaign in 2019, opening a new chapter with 'Danfoss - Engineering Tomorrow', a brand that communicates Danfoss’s role in...
Marina Savić, Atlantic Grupa
New Channels, New Possibilities
Large companies like the Atlantic Grupa, should use their good practices to be generators of change, thereby encouraging prosperity and building a society that's...
Advertout
The Dream Factory
Our mission is to offer clients imaginative and striking inflatable products, which invite consumers on interaction at promotions, are easily remembered and recounted for...
Polaris
If You Don’t Measure It, You Can’t Improve It
The first econometric models for measuring the total marketing effectiveness marked our first year of operation…
Jelena Bauder, Director, Bauder Medical D.o.o. (Ltd.)
Medscape.rs is the Best Platform
Bauder Medical, a company that has a narrow specialisation in the organisation of expert gatherings, conferences, symposia and congresses in the fields of medicine...
Of The Seven Members Of EPS New Supervisory Board Three Are From Norway
The Minister of Energy, Dubravka Đedović, presented to the Government of Serbia the new members of the Supervisory Board...
The President Of India Draupadi Murmu Visits Serbia
The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...
Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025
Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...
Čadež: The Western Balkans Is The Region Of Potential And Not Problems
Europe should accept, as soon as possible, the fact that the Western Balkans (WB) is not the region of...
Serbia To Celebrate The EU Green Week
Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...