Articles In This Issue
Audio
Tamara Daltroff, EACA Director-General
Complex Challenges & Exciting Future of Advertising
With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is hard to balance between multiple goals...
Business
Tomica Orešković, CEO Lokomotiva
Digital Transformation 2.0
A few words about digital transformation; or, more specifically, about digital transformation 2.0.
First let’s take a step back and consider what digital transformation actually...
Communications Sector
Branislava Cagronov, Regional MD UM
Innovation & Partnership
HOW CLIENTS AND AGENCIES ARE COOPERATE TODAY WHEN IT COMES TO THE MEDIA?
At a time when our business has become very dynamic, which...
Business
Marina Grihović, Headline and Digital Communications Agency DKIT
Plan For 2020: Be Better
Headline remains today what it was at the start - a small, high-quality agency that's fully dedicated to employees and clients and works on...
Business
Ljubica Vukčević, Head of Research & Insight at Direct Media United Solutions
We Always Track Changes In The Media
The media is changing, and the time spent using the media is extending. This was also shown by the statistics of company Nielsen for...
Communications Sector
Mirjana Višnjić, We Media Agency
We Are Able to Play
I think we are in one of the most beautiful businesses that exist, primarily because it is based on our imagination. We are able...
Communications Sector
Tamara Bekčić, Milena Avramović, Agency Chapter 4
Chapter 4 Jubilee: Quality Wins Clients
PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across the CEE region, is preparing the10th...
Communications Sector
Nevena Kurtović, Fusion Communications
We Love This Industry
Integrated communications agency Fusion Communications is the author of the most award-winning campaigns. Comprehensive communication strategies are the basis for their services – PR,...
Communications Sector
Aleksandra Kožul, Communications Director, Novaston
Shoppers Want To Stop & Shop
Novaston, as an independent real estate platform, is changing the known concept of retail parks to suit the needs of the domestic market –...
Communications Sector
Sanda Savić, Director of Communications at Hemofarm
Success is Unlocked By Words & Confirmed By Images
Hemofarm is a regional leader in the pharmaceutical industry, with record volumes of production, a record number of products and record sales, but it...
Communications Sector
Danfoss
Adding New Dimensions to a Strong Brand
Danfoss launched a bold global campaign in 2019, opening a new chapter with 'Danfoss - Engineering Tomorrow', a brand that communicates Danfoss’s role in...
Communications Sector
Marina Savić, Atlantic Grupa
New Channels, New Possibilities
Large companies like the Atlantic Grupa, should use their good practices to be generators of change, thereby encouraging prosperity and building a society that's...
Business
Advertout
The Dream Factory
Our mission is to offer clients imaginative and striking inflatable products, which invite consumers on interaction at promotions, are easily remembered and recounted for...
Communications Sector
Polaris
If You Don’t Measure It, You Can’t Improve It
The first econometric models for measuring the total marketing effectiveness marked our first year of operation…
Communications Sector
Jelena Bauder, Director, Bauder Medical D.o.o. (Ltd.)
Medscape.rs is the Best Platform
Bauder Medical, a company that has a narrow specialisation in the organisation of expert gatherings, conferences, symposia and congresses in the fields of medicine...
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