Articles In This Issue
Communications Sector
Tamara Daltroff, Director General at EACA
Tough & Inspiring Times
Brexit, European Parliament elections and a new set-up of the European Commission, as well as the emergence of new players on the market and...
Business
Ana Laušević, Corporate Communications Manager at Arriva Serbia
We are Mobility Partner of Choice
Arriva, one of the biggest transport companies in Europe, provides transport services of the highest quality in 14 European countries, and in Serbia has...
Business
Sandra Lazarević, Banca Intesa
On Top of the Game
Banca Intesa is the largest bank in Serbia. It has built its leadership in product quality and innovation, top-level service and a business model...
Business
Jelena Bauder, Bauder Medical
Online Education is a Priority
“Bauder Medical” has organised many major business events, such as conferences, symposiums, congresses, expert meetings and seminars, and has many thousands of satisfied users
We...
Business
Tamara Bekčić, Agency Chapter 4 Serbia
International Award As The Additional Incentive
The success we've achieved is based on the effort of every team member and the trust we've built up with our clients, both of...
Business
Jelena Trninić, The Coca-cola Company Serbia
Doing Business the Right Way
For a company that was created over 130 years ago and that has more than 500 brands and nearly 4,000 unique products globally, the...
Business
Branka Petronijević, Marketing Director, Crowne Plaza
Digital Breaks All Boundaries
People talk about InterContinental with great respect because it is a corporation with 13 hotel brands. One of them is Crowne Plaza, which has...
Business
DNA Communications
Brands Learn From Fails, Like People
This year, DNA Communications will celebrate its 18th birthday. Looking back at the market over the last two decades and everything that happened... we...
Business
Jasna Dugalić, Direct Media Serbia
A New Era Has Begun
The start of 2019 was marked by a change in the visual identity of Direct Media and an announcement that regional marketing will enter...
Business
Nevena Kurtović, Managing Director, Fussion Communications
A Good Idea & Freedom Bring Results
It is important for communications to find that fine line between the old and the new world. We can’t ignore communication trends, but we...
Business
Mirko Grujičić, Fujitsu Eastern Europe, Russia and Africa
We Live in a Digital World
Fujitsu is a global technology leader, providing up-to-date digital strategies and information technologies. Without their innovative solutions, developed to meet users’ needs, it is...
Communications Sector
Advertising Trends In 2020 and Beyond
Integration of All Marketing Technologies
Internet and social media, in particular, have changed advertising techniques forever, making them more advanced and opening the way for new trends
It’s apparent that...
Business
Marina Grihović, DkIT
Humour is at the Heart of Successful Campaigns
Headline agency began its second decade with great ambitions, plans and eagerness to respond to all the challenges of the profession. New communication channels...
Business
Sonja Ćetković, Director, Poslovi.infostud
Employer Branding in its Full Breadth and Complexity
We're witnessing the fastest and most challenging changes to face the labour market in the last 15 years. Employment has grown, a large number...
Business
Anja Vujnović, JUBMES Bank
Our Clients Dictate The Challenges
This year, JUBMES Bank marks a full four decades of a successful business. It has from the very beginning been strategically orientated towards corporate...
Business
Snežana Petrović, Lafarge Serbia
Challenges are an Opportunity, Not a Problem
This year, the Beočin cement plant celebrates an important jubilee - 180 years of successful operations. All our employees who today work at Lafarge...
Communications Sector
I&F McCann Grupa
The Science Creative Behind Ideas
Along with the digital transformation of its businesses, the I&F Grupa has transformed itself in order to offer clients its own vast analytical and...
Business
Maja Anđelić, CFO, I&F Grupa
The Only Constant is Change
The only constant, it is said, is change – and that’s never been truer than it's been in the worlds of advertising and business...
Business
Aleksandra Kožul, Novaston
We Have Given Shopping a New Dimension
Novaston was established as an independent real estate, asset and property platform in which Novaston Marketing Consultancy operates. Among other things it was established...
Business
Jovana Vukotić, Siemens
The Future is Digital
Pioneering technologies and business models built on them have been an integral part of Siemens' DNA for 170 years. The company has recognized the...
Business
Mirko Mandić, CEO, SVA
Entire Society is Behaving Like the Slowly Boiling Frog
SVA is a creative agency for market communications, public relations and the management of reputations that has already amassed 29 years of experience in...
Business
Sonja Marić, Uniqa Osiguranje:
We Convert Risk Into Opportunity
The UNIQA Group has been operating for more than two centuries as one of the leading European companies, due to its excellent familiarity with...
Business
Natalija Racković, V+O Communication
Holistic Approach to Communications
V + O Communication recently celebrated 10 years of work in Serbia and on this occasion made an internal review of what had been...
Business
Mirjana Višnjić, General Manager, We Media Agency
Authenticity Appreciated
The We Media Agency does not have a long tradition, but its marketing and PR strategies are the talk of the town both among...
NALED Celebrates Its 18th Anniversary at the September Gathering of Members and Partners
Around 1,000 state and local leaders, business figures, representatives of the international community, and the diplomatic corps gathered at...
Serbia’s Foreign Exchange Reserves Increased by €111.7 Million in August
Serbia's gross foreign exchange reserves grew by €111.7 million in August, bringing the total to €28.225 billion, according to...
AMD Opens New Development Centre in Serbia
American technology company AMD has opened a new engineering design centre in Serbia, with offices in Belgrade and Niš,...
Serbian Young Computer Scientists Win Four Medals at the International Olympiad in Alexandria
The Serbian team, consisting of Nemanja Majski, Miloš Milutinović, Mihajlo Jančević, and Uroš Kostadinović, won one silver and three...
Europe House opened in Belgrade – The place we meet
The Europe House in Belgrade was opened today in the presence of state officials, representatives of diplomatic corps and...