Articles In This Issue
Communications Sector
Dominic Lyle, Director General, European Association of Communications Agencies (EACA)
An Ever Faster World
In times of abundance, consumers want even faster gratification, through the means of novel real-time products, services and experiences. Agencies that are still focused...
Business
Lea Stanković, Digital Creative Manager at Communis DDB
Short, Powerful Messages Needed
More and more clients are talking about their return on investment in advertising. We at Communis use the same shortcut for relevance, originality and...
Business
Jovan Stojanović, Managing Director at Direct Media
New Tools For Successful Campaigns
Everywhere in the world, and especially on our market, marketing is facing pressure to rationalise budgets and secure the greatest possible return on investment....
Communications Sector
Nataša Pavlović Bujas, Founder & Managing Director at Blumen Group
Low Budgets and (too) High Expectations
A challenge, again, in the coming year will be the (mostly) unrealistic expectations of clients that it is possible to achieve excellent results with...
Business
Milena Avramović-Bjelica, Executive Director, Chapter 4 Communications Consulting
Extremely Exciting Communication in 2016
It becomes increasingly difficult year after year to predict the trends and what awaits us in the year ahead. The reason for this lies...
Business
Nevena Kurtović, Managing Director at Fusion Communications
Time to Create New, Fresh and Bold Ideas
Knowledge, hard work and dedication are the universal answers to the challenges of this industry, in which new trends – and the speed at...
Business
Tijana Škorić Tomić, Executive Director, I&F McCann Grupa
Communications Industry As A Driving Force
Despite the expectation of even lower advertising budgets in 2016, I&F McCann Grupa expects a successful year, because it manages to offer clients a...
Communications Sector
Marina Grihović, General Manager Of PR Agency Headline & Partner At Digital Communications Agency
More Creativity With More Modest Resources
Competition is fierce, budgets are small, and all agencies are fighting for their survival by offering some corporate advantage. In such circumstances, it is...
Business
Vera Lloyd-Thomas, Owner Of Kreativa New Formula
Customer Experience Strategist Hybrid Thinking – Key To Success
The final destination of our clients’ business is growth achieved in a profitable way. Our agency exists to provide the shortest, and preferably most...
Business
Miro Antić, Partner And Co-Founder, M2 communications
New Challenges – New Market
It is unlikely that the domestic market will recover financially this year. In these conditions, the boldest agencies will turn towards the global market...
Business
Branka Conić, PR Director, Agency New Moment
PR As A Means Of Creating A More Humane Society
Although we live in the digital era, it has never been more important to show a human face, empathy and honesty, which creates the...
Business
Marko Pešić, Client Service Director, Ovation BBDO
Golden Rule Of Communications: Reject Golden Rules!
If we want our clients and brands to be able to move ahead of the competition, we need supply diversification, which is proof that...
Communications Sector
Danijela Popović Jurić, GM & Owner, Red Communication
Think Pink And – Red
Continuous improvement is the best way to deal with the challenges of digitisation and the constant economic crisis that makes it even more difficult...
Communications Sector
Mirko Mandić, Managing Director And Co-Founder Of SVA
How To Catch And Keep Consumer Attention
The biggest challenge is how to apply the golden rule – be in context, be relevant and be loved – in this time of...
Communications Sector
Tijana Adamov, Managing Director, Scholz & Friends Belgrade
Creativity Moves the World
Communication channels will differ and there will be new ones, but the branding process and good ideas will always be crucial. A good tune...
Business
Natalija Racković, General Manager at V+O Communication Serbia
In Our Desire for Uniqueness We Must Not Forget the Essence
Today both clients and agencies are striving to be special and different, and in that pursuit they often forget the essence – why consumers...
Europe House opened in Belgrade – The place we meet
The Europe House in Belgrade was opened today in the presence of state officials, representatives of diplomatic corps and...
Spain Gets First Female President of the Supreme Court
Spanish Supreme Court Judge Isabel Perelló will become the first woman to preside over Spain's Supreme Court and the...
Serbia’s Chamber of Commerce to Open New Office in Skopje to Boost Economic Cooperation
The Chamber of Commerce of Serbia (PKS) is set to open a new office in Skopje to further strengthen...
BRICS Considers Turkey’s Request for Full Membership
Turkey, a NATO member, has submitted a request for full membership in BRICS, announced Yuri Ushakov, an aide to...
Belgrade to Host 2026 World Congress of Economists, Welcoming Nobel Laureates and Top Global Minds
Belgrade has been selected as the host city for the prestigious XXI World Congress of Economists, to be held...