Articles In This Issue
An Ever Faster World
In times of abundance, consumers want even faster gratification, through the means of novel real-time products, services and experiences. Agencies that are still focused...
Short, Powerful Messages Needed
More and more clients are talking about their return on investment in advertising. We at Communis use the same shortcut for relevance, originality and...
New Tools For Successful Campaigns
Everywhere in the world, and especially on our market, marketing is facing pressure to rationalise budgets and secure the greatest possible return on investment....
Low Budgets and (too) High Expectations
A challenge, again, in the coming year will be the (mostly) unrealistic expectations of clients that it is possible to achieve excellent results with...
Extremely Exciting Communication in 2016
It becomes increasingly difficult year after year to predict the trends and what awaits us in the year ahead. The reason for this lies...
Time to Create New, Fresh and Bold Ideas
Knowledge, hard work and dedication are the universal answers to the challenges of this industry, in which new trends – and the speed at...
Communications Industry As A Driving Force
Despite the expectation of even lower advertising budgets in 2016, I&F McCann Grupa expects a successful year, because it manages to offer clients a...
More Creativity With More Modest Resources
Competition is fierce, budgets are small, and all agencies are fighting for their survival by offering some corporate advantage. In such circumstances, it is...
Customer Experience Strategist Hybrid Thinking – Key To Success
The final destination of our clients’ business is growth achieved in a profitable way. Our agency exists to provide the shortest, and preferably most...
New Challenges – New Market
It is unlikely that the domestic market will recover financially this year. In these conditions, the boldest agencies will turn towards the global market...
PR As A Means Of Creating A More Humane Society
Although we live in the digital era, it has never been more important to show a human face, empathy and honesty, which creates the...
Golden Rule Of Communications: Reject Golden Rules!
If we want our clients and brands to be able to move ahead of the competition, we need supply diversification, which is proof that...
Think Pink And – Red
Continuous improvement is the best way to deal with the challenges of digitisation and the constant economic crisis that makes it even more difficult...
How To Catch And Keep Consumer Attention
The biggest challenge is how to apply the golden rule – be in context, be relevant and be loved – in this time of...
Creativity Moves the World
Communication channels will differ and there will be new ones, but the branding process and good ideas will always be crucial. A good tune...
In Our Desire for Uniqueness We Must Not Forget the Essence
Today both clients and agencies are striving to be special and different, and in that pursuit they often forget the essence – why consumers...
Albania Fully Digitalizes Customs
Albanian Customs has significantly simplified procedures, reducing bureaucracy and average processing times for businesses. Between January and October 2025,...
Over 12,500 Turkish Companies Operating in Montenegro
Montenegro today hosts more than 12,500 Turkish companies, reflecting strong confidence in the country’s economy, according to Burhan Genç,...
IV Regional Conference “Logistics Pulse of the Region 2025”
Join us at the 4th annual Regional Conference on Transport, Logistics and Supply Chains, focusing on innovations, regional cooperation...
Connecting Today’s Efforts to Tomorrow’s Europe
The European Investment Bank (EIB) and United Nations Office for Project Services (UNOPS) unite their messages ahead of the...
Serbia to Upgrade Medical Centres and Wastewater Infrastructure With EIB Global Financing of Over €192 Million
The European Investment Bank (EIB Global) is committing €192.5 million for Serbia to upgrade medical centers and sanitation infrastructure. The...