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Marija Jovanović Allain, Founder And Director, Delice

Timeless Taste Of French Culture

France has an unparalleled reputation for its food and drink with an undeniably distinctive culture known worldwide

French food and drink are accompanied with pride, exclusive ingredients and techniques, a globally renowned culinary tradition and with the variation of special regions that are known for their particular variety. As the Christmas and New Year holidays approach, let’s remember that we in Belgrade also have an outstanding selection of French food, drink and famous delicacies. The company Delice offers all of these to private and corporate clients.

Many people tell us that Delice has made Belgrade more wonderful by bringing new tastes, and more like the cities where your range of products originate. How do your customers see this and can we expect more novelties on offer?

The response to our arrival into Njegoševa 52 was more than amazing. We instantly clicked with local businesses, and our neighbours pay us visits on a regular basis – they are already like our family.

Regarding novelties, all I can say is that we keep our schedule busy! Besides the regular offer we always have special wine collections and delicatessen sweets.

Just to give you an idea, we currently have on stock a limited edition of an amazing Argentinian red wine and we will soon be bringing the best French cheeses to our shelves.

Food and drink are the best way to get to know a foreign culture, bringing the country of origin closer. Is this part of your intention with what you offer?

That’s exactly what I had in mind when Delice was still just a concept in my head: offering a taste of the timeless French culture through its most exquisite wines and recipes. That’s what Delice is all about. Customers themselves often tell me that when they come into my shop they feel as if they’d just travelled into the heart of France, and that’s all I really ever wanted.

What do your customers ask for most, and what do you recommend? 

That depends a lot on the customer! Often they ask us to arrange a “Dreambox” in which we make a unique selection of a variety of our products and arrange them in a large box as a present. Other times they like us to walk them through our wine list and in a purely hedonistic way we choose the wine that best goes with the moment.

As for what I like to recommend the most, I have to say that these changes on an almost daily basis. I couldn’t choose only one thing because Delice is itself the collection of my all-time favourites.

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