Sitemap

Milica Aleksić, Manager, Metro HoReCa Centre

The Concept of Gastronomic Diplomacy From the Perspective of the Metro HoReCa Centre

The cultural value of food and the specificity of ingredients in a particular area, expressed through the tradition of dining, have in recent years played an essential role in the understanding of authentic lifestyles

In the past, but also today, the need for food precedes the needs of diplomacy, opening up avenues of trade that have today been shaped by the global economic scene. Food was once a means of payment, while it today symbolises prestige and a special form of non-verbal communication, in which the provision of food and drink services has grown into the concept of gastronomic diplomacy.

The gastronomic diplomacy concept is built on the specific foundations of the produce of national cuisine and the universality of experience during their consumption. Conceived as far back as the 1770s, when French gastronome Jean Anthelme Brillat-Savarin claimed that “the fate of nations has often been sealed at banquets”.

The concept is old, but the terminology of the concept is new and emerges at a time when individual states and nations decide to incorporate gastronomy into their public diplomacy strategies.

The term symbolises the ways in which nations utilise food as part of their intention to promote their own culture and local food industry, to attract tourists and build national relations with the international public. Gastronomic diplomacy is an exceptionally powerful way of conveying the cultural assets of a nation through the presenting of national gastronomic products that illustrate tradition, the culture of nutritional values and lifestyles, thus conveying a certain symbolism. The symbolism of food can be used in the exchange of ideas, values, identities and attitudes.

The need for food precedes the needs of diplomacy, opening up avenues of trade that have today been shaped by the global economic scene. Food was once a means of payment, while it today symbolises prestige and a special form of non-verbal communication, in which the provision of food and drink services has grown into the concept of gastronomic diplomacy

In the hospitality sector, as a service industry, constant changes occur as a result of changes in life dynamics and technical and technological advancements. Considering the specifics and qualitative requirements of providing food and beverage service in hospitality facilities, we at the METRO HoReCa Centre carefully select the professional novelties that we pass on to attendees of our training events, workshops, and other activities related to gastronomy.

Spanish City Of Lugo Has The Only Nearly Intact Roman City Walls

The Roman Walls of Lugo are the only complete and intact urban defensive walls surviving anywhere in the former Roman Empire. Their circumference is 2.117...

Tradition

The White Dancing Horses Of Vienna

In Austria, the window to another era is provided by the Spanish Riding School. It is a living form of Renaissance art, an institution...

Tatjana Matić, Ministry Of Trade, Tourism & Telecommunications

We’re Achieving Excellent Results

During the course of last year and this, we achieved excellent results in the area of tourism, with contributions to these enviable results provided...

Dejan Majić, General Manager, Mama Shelter Belgrade

The Spirit Of France In Belgrade

Over the course of less than five years of operations, Mama Shelter Belgrade has managed to set itself apart as one of the most...

Serbia’s Foreign Trade Increased By 31.1%

Last year Serbia's foreign trade goods exchange amounted to 66.6 billion euros and was 31.1 per cent higher than...

Djokovic’s Historic Australian Open Win Extends ‘Big Titles’ Lead

Novak Djokovic claimed a record-tying 22nd Grand Slam title on Sunday when he won the Australian Open, extending his...

Celebration Of Republic Day Of India

The Embassy of India India in Belgrade celebrated the 74th Republic Day of India on 26 January 2023 to commemorate the coming into...

Spectatular Mileston In First Boeing 767 Conversion In Europe Marked At Ceremony In JAT Tehnika

Avia Prime Group, one of the leading organizations for aircraft maintenance in Europe, consisting of three eminent companies including...

Ministry Of Mining And Energy And USAID Forge Energy Partnership

The Ministry of Mining and Energy (MoME) and the United States Agency for International Development (USAID) signed a Memorandum...