SOX is a good example of a successful internet start-up that’s recognised by global internet giants and local and regional ICT companies for its quality
We are critical ICT infrastructure company in Serbia, and we provide only bespoke solutions to very specific, and very large ICT companies. We go further, and deeper in availability, security and performance of Internet services in Serbia, and South East Europe,” emphasises our interlocutor, who is a co-founder and current CEO of Serbian Open eXchange.
For nearly 15 years, SOX has existed for all those who live for the Internet and with the Internet. Has your company and your business changed in the same way the global network has changed during the previous years?
— SOX is a collaborative effort in its essence. It is a good example of cooperation of ICT companies, supporting a startup company, but also good example of a Serbian company internationally recognized by Internet giants.
dr Nenad Krajnović, and myself are founders of the company, but the success was in ability to promote joint efforts as stipulated in the Title of this article! Customer needs are in focus of all our activities, and a guideline which is a moving target. Our experience and knowledge is built in every business, technology, and organizational aspect of SOX, supported by our former, current employees, and contractors.
Serbian legal framework categorized SOX as critical ICT infrastructure, and as such we have additional duties, goals, and reports. Availability and security are our main concerns.
We at SOX are fully devoted to increase quality, availability, and performance of entire Serbian Internet, and not just one single network! Adapting to changes, and adopting changes are essential in SOX pivotal activities.
It is often noted that SOX is a distinct B2B platform. For whom is it intended and what services do you offer?
— SOX is a niche market player in ICT market of wider SEE region, but our niche is rather complicated, important, and financially demanding, giving us opportunity to handle requests far above, and beyond services offered by other operators, enabling SOX to be not a competitor, but an enabler to other companies.
Investment in the SOX company are already above 3 million EUROs, but our backbone is one of the biggest in Serbia
SOX provides IP Peering, DDoS protection, Advanced analytics, VLAN between Datacentres, using carrier grade equipment produced by Juniper, Cisco, Dell, HP, and others. Maybe the most important ingredient of SOX’s success is the knowledge of founders, and partners EURO-IX, RIPE, DNS-OARC, RNIDS, Shadowserver, Team-Cymru, PCH, incorporated in all aspects of SOX existence.
Over the past few years, we have witnessed an extremely intense development of service digitalisation. What is your role in this, apart from providing strong support to your clients?
— SOX is first and foremost, an infrastructure, and as such it has to be stable, scalable, and open. Fast to deploy, on cutting edge technology.
SOX is one of the first users of National, state Datacentre, and provider of services to many business customers, and public companies.
Does the existing ICT development strategy enable optimal use of the sector’s potential? And is enough work simultaneously being done to develop digital infrastructure?
— We all witness fast and tectonic changes in ICT market in Serbia, and we are inclined to think SOX gave significant contribution in positive development of the market, supporting different network deployment projects, and helped improve stability, security, and performance of the whole Serbian ICT landscape.
Investment in the SOX company are already above 3 million EUROs, but our backbone is one of the biggest in Serbia, and very important in SEE region.
Maybe the biggest investment is the one made in intangible assets. Our commitment, our energy, knowledge, experience, and laser sharp focus, are our secret ingredients…