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News

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Zoran Đorđević, Post Of Serbia Director

Trust Acquired Through Quality

The leading position held by the Serbian postal service, Pošta Srbije [Post of Serbia], in the domain of postal traffic and logistics services is based on the carefully developed and constantly improved synergy of key resources – personnel, technology, equipment and infrastructure

The numerous acknowledgements that Post of Serbia has received from service users, along with the official A certificate of the Universal Postal Union at the international level, which confirms that the quality of services is harmonised with the highest world standards, obliges Post of Serbia to accept every challenge as an opportunity, says director Đorđević.

Does the credit for your leadership position belong to people, knowhow and experience or equipment, monitoring new achievements etc.?

Due to the specificity of its activities, Post of Serbia, as a business system of strategic and national importance, is woven into every pore of the lives of people and the economy in every part of Serbia. That’s why the development and continuous improvement of operations are our imperatives, and those imperatives arise from the business and social responsibility that is brought by such an important role that Post of Serbia plays.

The greatest responsibility is in the hands of our 15,000 employees, who are trained professionals and, above all, motivated to perform their tasks to the maximum professional level. The development of their competencies is part of the strategic programme that is based, among other things, on the development of technological processes, the advancement of equipment capacities, modernisation and the constant introduction of new technological and IT solutions.

One of our priorities is the introduction of “green technologies” and the transferring of the entire fleet to environmentally friendly vehicles with hybrid and electric drive systems

Although this is a huge system, with a large number of employees, facilities, vehicles and a large territory to cover, Post of Serbia successfully adapts to market trends and requirements. Are those major challenges?

The development of IT and digitalisation have set development challenges for all activities, and Post of Serbia is no exception to that. The pandemic has further confirmed the essential need to adapt more quickly to new and growing needs of users for affordable and fast postal and logistics services at affordable prices. And this is why the priority for the management of Post of Serbia is to reorganise and restructure operations, with an emphasis on the digitalisation of processes and services and the constant innovating of solutions for end users that are in accordance with their needs. In essence, our goal isn’t to retain our current positions, rather to use an advanced development-innovative approach to take an increasing part of the market, not only in Serbia, but also around the region.

Apart from the conquering of new technologies and the application of innovations, what will mark the period ahead of us? What are your plans?

It is our obligation to respond to the trust placed in us by citizens and corporate users with an even better service based on new technologies and modern postal and logistics solutions, in which the digitalisation of services and processes is a key priority that we are implementing with the full support of the Government of Serbia and Prime Minister Ana Brnabić. The development process for Post of Serbia is also based on a deeply ingrained sense of social responsibility, or our obligation to society as a whole and to the generations that will succeed us.

One of the priorities is therefore the introduction of “green technologies” to all segments of business, the first of which will be the transferring of the entire fleet to environmentally friendly vehicles with hybrid and electric drive systems. Likewise, our employees are the face of Post of Serbia and our goal is for that “face” to represent us in the best possible way, which is why the development of employees will also be one of the future priorities.