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Learn From The Successful

The RNIDS Foundation has spent the last 15 years managing the registry of national internet domains and infrastructure of special importance. RNIDS is among the rare registries around the world that have recorded the highest level of availability for years and that offer the highest level of protection against cybercrime


RNIDS has done a lot on the creation of ecosystems for the normal and stable functioning of the internet in Serbia. Our basic mission, which we have been performing successfully for years, is to ensure that our domains and the infrastructure we take care of function flawlessly, without interruptions – notes RNIDS Director Dejan Đukić with pride.

What are all the advantages of the national domain; how important is it for doing business on our market and for the positioning of websites in searches?

We’ve already spent a decade and a half managing the registry of national internet domains and infrastructure of special importance, which is extremely important and extremely responsible work. If our services or system were delayed at any instant, all services on the .rs / .срб domains would stop working – sites would be unavailable and there would be no email exchanges. This would lead to standstills in business processes, use of online services and the executing of online transactions. Considering that national domains have an almost two-thirds share on the Serbian market, such a standstill would be felt massively.

Businesspeople have recognised the importance of appearing on the local market with local domains. From international corporations operating in Serbia, to small and micro domestic companies. Similarly, customers expect businesses to address them from the national domain, especially if that business operates in the financial sector, so they are more credible. Users describe the national domain as stable and secure. It is important to them that they receive support in Serbia from their authorised registers, and ultimately from RNIDS. The national domain has another important advantage. Google experts state that the geographical signal of the country from which searches are performed is important when ranking results in local searches, which ensures that sites on local domains are better positioned.

Is it true that RNIDS is one of just a few registries that record the highest level of availability? What else distinguishes you?

Yes, RNIDS is among the rare registries around the world that have been recording the highest level of availability for years. In a world where cybercrime is one of the most common threats, and where attacks are often carried out through the misuse of DNS services, it is vital to protect domain names. Even the simplest level of protection provides some degree of protection against the hacking of domain names, and for several years there have been two types of protection available for the .rs / .срб domains that RNIDS does not charge for (Secure Mode and Client Side Lock), but also the most efficient form of domain lock in terms of Registry Lock.

As of a year ago, we’ve also had available DNSSEC [Domain Name System Security Extensions], as a form of protocol protection that confirms the authenticity of DNS responses and ensures that a user who’s headed to a certain location is not redirected to the wrong site due to a hacking intervention.

RNIDS has launched the project with the aim of helping current and potential participants in the online market

The pandemic has caused serious declines for a significant part of the economy, whilst also leading to great growth being recorded by E-commerce, courier deliveries and the pharmaceutical industry. What would you advise both the winners and losers?

You should learn from the successful. Under crisis conditions, large organisations with complex structures demonstrated that they are very agile and adaptable. That speed of adaptation comes from the ability to quickly make the necessary changes and digitalise business processes. The growth of certain industries is conditioned by need during the pandemic – need for medicines, food supplements, home deliveries, online shopping due to shops being closed. However, the quality and speed of responding to increased demand has conditioned not only growth, but also market positioning in relation to competitors. Small and micro enterprises also have their chance in the speed of adaptation and digitalisation. Our research shows that 87% of small and micro enterprises that are present on the internet have their own website, which they consider as the most important digital channel for acquiring new business opportunities, which has impacted on increasing sales and expanding their networks of contacts. Other research shows that 43% of micro companies don’t operate online. Such companies are missing out on their market opportunity. RNIDS has launched the project with the aim of helping current and potential participants in the online market to make informed decisions that will help them effectively use the internet to develop their business.

RNIDS has done a lot on the creating of an ecosystem for the normal and stable functioning of the internet in Serbia. Could you do more in the future if you had the help of the state and the Ministry of Trade, Tourism and Telecommunications?

RNIDS is based on a multi-stakeholder model of governance that all legal entities and entrepreneurs in Serbia can engage in.

Alongside this type of cooperation, RNIDS also has several special agreements with individual state bodies and other organisations. RNIDS has a special form of cooperation with the relevant ministry, which is improving constantly. It supported the delegation of the RNIDS .rs and .срб domains to ICANN [Internet Corporation for Assigned Names and Numbers], while the registry has been recognised by domestic legislation as an ICT system of special importance. RNIDS and the Ministry are implementing certain projects jointly, while there are prospects for some new ones. We also cooperate with other ministries, such as the Ministry of Defence and the Interior Ministry, but also with the National CERT etc. Cooperation is always welcome, because we can thereby respond more successfully to the needs of various digital market stakeholders.

You recently organised the Serbian Internet Domain Day (DIDS), which was held in an online format for the first time and included the regional TLD forum. What did all the discussions encompass? What were the conclusions?

The slogan “Servant. Master. Internet.” described, in just three words, the central topic of this year’s DIDS – the role the internet has played in our lives and businesses over the past year. A significant part of the economy has recorded a slowdown in operations since the appearance of the first case of the novel coronavirus in Serbia, but there have also been those that have had surprisingly high growth, such as Ecommerce or delivery services. Panellists shared their experiences of doing business during the pandemic and spoke about the importance of the internet to maintaining the continuity of their business.

We heard data about current and expected trends, as well as tangible advice, from tips on how to optimise sales sites and improve communication with clients, to tips on how to adapt communication between businesses and institutions to handle the situation caused by the pandemic. We recorded a really exceptional level of attendance, with more people following the conference live at the same time than is usually the case in the conference hall. The Regional TLD Forum, which traditionally follows DIDS, brings together colleagues from the region’s national registries. We discussed current events, but also plans for further regional cooperation.

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