Sitemap

Comment

Chasing E-GDP Growth

While Western Europe maintains e-commerce dominance, Eastern Europe, including Serbia, presents growth opportunities that require concerted digitalisation and infrastructure development efforts to bridge existing disparities

The recently released European E-commerce Report 2023 provides insights into the landscape of B2C e-commerce turnover in Europe. It reveals Western Europe’s sustained dominance, commanding over 67% of the total turnover, while Southern Europe has steadily increased its share to 16%. This dominance is underscored by Western Europe’s leading E-GDP figure at 5.2%. Conversely, Eastern Europe, including Serbia, presents a growing digital economy, offering ample opportunities for e-commerce players to thrive and contribute to E-GDP growth. However, significant disparities persist in internet penetration and online shopping conduct across European countries.

While nations like Iceland, Norway and Switzerland boast near-universal internet access, Serbia lags behind with 84% internet penetration, impacting its online shopping landscape. Nonetheless, ongoing broadband internet infrastructure developments, particularly in less developed regions of Serbia, hold the promise of swift progress. Moreover, upcoming 5G network introduction is poised to further boost communications infrastructure, serving as a catalyst for the country’s digital transition.

Indeed, the evolution of e-commerce is heavily dependent on the readiness of businesses to offer e-services and the readiness of consumers to embrace online shopping, alongside broader digitalisation efforts. Varying metrics across Europe underscore the diversity of economic development and infrastructure investments, emphasising the need for robust procedures.

The telecommunications sector is instrumental in enhancing service quality, introducing innovations and driving economic growth through improved connectivity and communications infrastructure

In an effort to bridge these gaps, particularly in the Western Balkans, the Digital Agenda for the Western Balkans 2021– 2026 aims to align the countries of the region with the EU’s Digital Single Market, thus propelling the region into a digital economy. This initiative promises to yield accelerated economic growth, increased job opportunities and improved service delivery, ultimately shaping both citizens’ purchasing power and the e-commerce landscape.

Digitalisation represents a cornerstone priority in the Western Balkans, with EU support driving economic growth. The Digital Agenda has galvanised efforts across the region, fostering the establishment of e-government portals and enhancing digital literacy among citizens that recognise it as the new standard for future generations. Economic operators stand to benefit from streamlined processes and reduced costs, contributing to overall economic progress.

Underpinning these advancements is a robust telecommunications sector, where both state and private enterprises play vital roles in improving service quality. Their collective efforts introduce innovative solutions that redefine work practices, business operations and entertainment experiences.

In essence, as we circle back to our initial starting point, Eastern Europe emerges as a burgeoning hub of digital innovation, offering fertile ground for the expansion of e-commerce and the elevation of E-GDP figures.

CorD Recommends

More...

Comment by Zoran Panovic

Growth Plan

Late April saw the European Parliament give the green light to the Growth Plan for the Western Balkans, with the Council of the European...

Dr Aleksandar Mitić, Institute for International Politics and Economy

Cooperation with China Raised to the Highest Level in Europe

Both Germany and France desire close cooperation with China, so any criticism of Serbia’s close relations with China is an example of double standards I...

Slobodan Zečević Ph.D, Institute for European Studies

Delicate Seesaw

France and Germany have contrasting views on cooperation with China, but the internal reasons for such views don’t automatically relate to their stance regarding...

Vuk Vuksanović, Belgrade Centre for Security Policy

Russia will be Challenging, but China is the Dilemma of the Century

The geopolitical and security rivalry between the U.S. and China will shape the international system, in which other countries, including Serbia, will face the...

News

EU and Serbia Strengthen Bonds Through Cultural Heritage Initiatives

The European Union is intensifying its cultural engagement in Serbia, as highlighted at a panel discussion in Užice, part...

Serbian Buyers Emerge as Major Players in Croatian Property Market

Historically, Slovenians have been the principal property buyers in Croatia, consistently leading in acquisitions with 3,403 properties bought last...

The Foreign Investors Council and EBRD Hosted Conference On Financial Services

The Foreign Investors Council of Serbia, in cooperation with the European Bank for Reconstruction and Development (EBRD), organised the...

Belgrade Prepares for Expo 2027 with a Focus on Play and Creativity

Belgrade is gearing up to host the Specialized Expo 2027, a global event set to captivate the world from...

Sweden’s National Day Celebrated in Serbia with a Touch of ABBA

The Embassy of Sweden in Serbia celebrated the nation's 501st National Day in a lively reception hosted by Ambassador...

German Voters Dominate, Malta Least Represented in Upcoming European Parliament Elections

As the 2024 European Parliament elections draw near, set to take place from 6 to 9 June, Eurostat has...

Regional Creative Network Established in Belgrade

In an initiative led by the National Platform "Serbia Creates" and the Ložionica Center, the first gathering of creative...

Chile to Install World’s Largest Astronomy Camera 

Chile is set to install the world's largest astronomy camera atop Cerro Pachón in the Coquimbo region, on the...

Montenegro Earns €17 Million from Toll Roads in Two Years

Montenegro has generated €17 million in toll revenue from the Bar-Boljare-Smokovac-Mateševo motorway in two years Since the opening of the...

John Lennon’s Acoustic Guitar Sells for Over $2.8 Million

An acoustic guitar once played by John Lennon at the height of The Beatles' fame has sold at auction...

German Voters Dominate, Malta Least Represented in Upcoming European Parliament Elections

As the 2024 European Parliament elections draw near, set to take place from 6 to 9 June, Eurostat has...

Regional Creative Network Established in Belgrade

In an initiative led by the National Platform "Serbia Creates" and the Ložionica Center, the first gathering of creative...

Chile to Install World’s Largest Astronomy Camera 

Chile is set to install the world's largest astronomy camera atop Cerro Pachón in the Coquimbo region, on the...

Montenegro Earns €17 Million from Toll Roads in Two Years

Montenegro has generated €17 million in toll revenue from the Bar-Boljare-Smokovac-Mateševo motorway in two years Since the opening of the...

John Lennon’s Acoustic Guitar Sells for Over $2.8 Million

An acoustic guitar once played by John Lennon at the height of The Beatles' fame has sold at auction...