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A1 Serbia

Technology in the Service of Good

A1 Serbia is part of the A1 Group, a leader in digital services and communications solutions in Southeast Europe that has been present on the Serbian market for 17 years. Having launched its operations in Serbia as the largest greenfield investment in the country, it has to date invested more than a billion euros

Continuous investment in network infrastructure has resulted in significant progress in terms of improving network quality, as confirmed by numerous certificates awarded by independent institutions. With the intensification of the construction of its optical network, aimed at also providing users with fixed services, this international operator is fully prepared for the arrival of 5G technology.

At the same time, according to the reports of Ratel, Serbia’s Regulatory Authority for Electronic Communications and Postal Services, A1 Serbia is ranked number one for the third consecutive year when it comes to users wanting to transfer their number to another network.

Providing access to leading streaming services like Netflix, as well as other services that extend beyond the standard company framework, continues to strengthen the A1 offer in the entertainment segment, and enables users to access a wide range of relevant personalised content. Netflix is also the first step towards creating the unique offer of high-quality entertainment content that will form the backbone of this operator’s future offer in the fibre-optic internet and television segment.

As an internet and digital solutions provider, A1 provides its users with a full-coverage and secure space in the virtual world, via various services for cybersecurity, advanced connectivity, data storage and machine-to-machine communication. Along with launching its modern solutions for business users, and in line with its strategic commitment to develop relevant services and educate the public on information security, the company opened the first cybersecurity escape room in Belgrade, which was visited by over 4,000 people, including users of all ages and representatives of companies.

As an internet and digital solutions provider, A1 provides its users with a full-coverage and secure space in the virtual world, via various services for cybersecurity, advanced connectivity, data storage and machine-to-machine communication

In the CSR segment, A1 Serbia has been working through the Bezbedni Klinci [Safe Kids] project over the past five years to help educate a new generation of parents and contribute to improving their digital literacy. Over the course of last year, digital literacy education was received by more than 9,000 school children, parents and teachers.

Applying advanced ESG criteria in its operations, A1 Serbia invests continuously in achieving climate neutrality by increasing the contribution of solar energy in supplying its base station network, improving the energy efficiency of its operations and respecting circular economy principles. A1 Serbia has accordingly so far installed close to 6,000 solar panels on its base stations, generating enough energy to power as many as 750 households.

Apart from investing in prevention, A1 Serbia also considers it essential to address preexisting climate change risks. With the “Niklo kao ja” [Sprouted like me] project, A1 works in collaboration with the Faculty of Forestry and local communities to create rain gardens nationwide across Serbia that are aimed at permanently preventing floods and landslides in urban areas.

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