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Andrijana Aleksić Jevtić, executive director of the human resources and organisation management sector at NLB Komercijalna Banka

Caring for People Demonstrates Strength

NLB Komercijalna Banka is the first in Serbia to be certified as a Family Friendly Bank. It has also been awarded the prestigious Top Employer 2024 and 2025 certification, further motivating the bank to uphold its high standards

Our mission isn’t only to be an employer, but also a reliable partner and pillar of support in our employees’ professional growth and daily challenges, helping them bring out the best in themselves and achieve their goals – says Andrijana Aleksić Jevtić, Executive Director of the Human Resources and Organisation Management Sector at NLB Komercijalna Banka.

Speaking in this interview, Andrijana discusses how the bank nurtures its employees and why she believes investing in people is the best investment.

NLB Komercijalna Banka has been awarded the prestigious Top Employer 2024 and 2025 certification, officially recognising this bank as one of the most desirable companies to work for in Serbia. What does this recognition mean to you?

— We recognise that satisfied and engaged employees are the foundation of any company’s success. That’s why being acknowledged as a Top Employer isn’t just an honour, but also a responsibility towards the entire market.

In a time when talented professionals carefully choose to work for companies that support their personal and professional development, encourage innovation and foster a healthy work environment, receiving this award confirms that we are on the right track. At the same time, it serves as motivation to maintain our high standards, invest even more in our people’s growth and remain leaders in fortifying a corporate culture that fosters innovation and progress.

Your bank is the first in Serbia to be certified as a Family Friendly Bank. Would you say this recognition confirms your commitment to employees and improving their overall experience?

— The Family Friendly recognition isn’t just a result of our past efforts, but also a true reflection of the values we live by. As the first bank in Serbia to receive this certification, we have clearly demonstrated that achieving a balance between private and professional life isn’t just an option, but a standard. We believe that the real strength of an organisation lies in how well it takes care of its people.

Our employees know that they aren’t alone in the key moments of their lives – whether they’re planning a family and using our financial support for in-vitro fertilisation and prenatal tests or proudly watching their children excel with the help of our scholarship programmes.

Our goal is to provide every employee with support and to create an environment in which they can fully develop their professional and personal potential

Health is the foundation of every success, which is why we firmly believe that taking care of our employees’ wellbeing is the most important investment we can make. Through free and regular medical check-ups, we do everything we can to ensure a strong foundation for the long-term health and security of our team.

Finally, these are just a few of the more than 15 different types of support we provide. While we are proud of what we’ve already accomplished, we continue to improve our employees’ daily lives – because we want them to feel valued, supported and empowered to always give their best.

Do you believe that your most important task is to help every employee reach their full professional and personal potential?

— That’s exactly right! Our goal is to provide every employee with support and to create an environment in which they can fully develop their professional and personal potential. We listen carefully to our colleagues and develop initiatives that respond to their needs.

Our support includes individual mentoring programmes, training platforms that encourage both personal and professional growth, and expert assistance in overcoming daily challenges – both at work and beyond. We believe that employee wellbeing doesn’t end when the workday does, but rather encompasses every aspect of their lives. Our mission isn’t just to be an employer, but also a reliable partner and a source of support, helping them perform at their best and achieve their goals.

We’ve heard increasing discussion about the impact of ESG principles on HR professionals in recent years. Could you explain this connection?

— The growing importance of ESG principles in modern business is having a significant influence on the way companies approach the management of human resources, highlighting HR’s crucial role in shaping sustainable and socially responsible organisations.

At NLB Komercijalna Banka, we believe that responsibility towards the community, the environment and employees is an inseparable part of our HR strategy.

One specific example of our commitment to ESG principles is the creation of the NLBKB Volunteer Club, which encourages employees to take part in socially responsible initiatives. This club not only enables our employees to contribute to the community, but also strengthens team spirit and reinforces the core values of our bank.

Everything we do is built on our three core values: developing people; fostering entrepreneurship; and improving quality of life

Another example is the “Challenge the Future” internship programme, designed for final-year students. Over the course of six months, they participate in training that helps them develop their skills and competencies, empowering them to step into the professional world with confidence. What makes this internship unique is that the training is led by our colleagues – experienced professionals, who provide students with first-hand knowledge and valuable insights.

Everything we do is built on our three core values: developing people; fostering entrepreneurship; and improving quality of life. We are particularly proud of our initiatives that stem from our value of “improving quality of life”, as they best reflect our mission to have a positive impact on our employees, our community and society as a whole.

With a growing focus on people and workforce development, artificial intelligence has become a common topic. How do you view AI’s role in the banking sector? Is it a tool that can help rather than replace jobs?

— AI represents a significant opportunity for the banking sector. It is a powerful tool for improving operations, and not a threat. AI can be seen as an enabler that automates routine tasks and processes, resulting in faster decision-making and freeing up employees to focus on creative and strategic initiatives. AI can drive transformation by helping employees identify and implement innovative ideas. This technology doesn’t take jobs away – it transforms them, creating opportunities for employees to develop new skills and adapt to future challenges.

The key is for the banking sector to integrate AI in a way that aligns with core values – authentically, responsibly, and in the best interest of both employees and clients. In so doing, AI will become an ally in building organisations that are agile, innovative and people-centred.

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