InSight AI software, developed by the startup Developico and supported by the Innovation Fund, is designed to drive the fast and continuous digitalisation of the Serbian economy, with the potential for a global impact
The key advantage of InSight lies in its adaptability and user-centric approach, achieved through proprietary AI models and the integration of inhouse expert knowledge, – says Lena Perović, Co-founder & Business Development Manager at Developico. She explains that this enables users to achieve a significantly higher level of problem identification and much faster resolution.
What inspired you to develop the innovative InSight software?
— The idea for InSight AI software was born four years ago in collaboration with our partner company Serbian Open eXchange (SOX), a critical ICT infrastructure in Serbia.
Gaining insights into statistics and Internet traffic trends is of vital importance. To address this need, we developed InSight—an AI-powered software solution for real-time Internet traffic data analytics.
The software delivered significant benefits for SOX, serving as a successful proof of concept for us. Our innovation lies in learning each customer’s unique network by combining our AI model with years of expertise. Following the proof of concept, we conducted primary market research to validate our idea, which provided the necessary momentum to move forward.
The idea for insight ai software was born four years ago in collaboration with our partner company, Serbian Open Exchange (SOX), a critical ict infrastructure in Serbia
The support and trust we received from the Innovation Fund had a significant impact. The project is financed by the Innovation Fund from the European Union Pre-Accession Assistance and from the budget of the Republic of Serbia, the line of the Ministry of Science, Technological Development and Innovation.
Which problem does InSight address, and how?
— We aim to tackle the global challenge of information security.
One of the key issues we identified is the shortage of tech personnel, who play a crucial role in ensuring the seamless operation of core business activities. However, these teams are often overstretched and forced into a reactive mode of operation.
InSight provides a reliable tool for indepth insights into network data, security, and stability, enabling smarter business decisions.
The software is modular, consisting of three independent yet complementary modules:
• Internet Security Module – Enables early detection of cyber threats
• Service Continuity Module – Ensures quick identification of disturbances
• Business Analytics Module – Identifies new partnership opportunities
InSight software utilises cutting-edge AI principles. How can AI further support the digitalisation of the Serbian economy?
— The key differentiator of our software is its ability to adapt to each customer’s specific network by leveraging our AI models and expert knowledge. This empowers users to achieve a much higher level of problem identification and resolution. The rapid digitalisation of the Serbian economy must not leave gaps in information security. By integrating AI models, InSight ensures uninterrupted progress and protection, empowering further development.