Founding team: two Software Developers, one Product Manager and an HR Expert with the help of a small development team, created Joberty in June 2019. Just four years later, over 75,000 developers and 2,000 companies in 6 markets joined our mission to create a better IT world
Nikola Mijailović, CEO, co-founder, and originator of the idea behind the creation of the Joberty platform, explains how it all started: “I have worked in the HR industry for a long time. Over the years I noticed the problem of HR when filling tech positions, and at the same time I recognised the need of programmers for first-hand information about IT companies in Serbia.
The trend in which candidates were the ones actively looking for an employer was replaced by a new wave where companies became the ones competing for candidates, and this first became noticeable in the IT industry. That’s where I saw our window of opportunity and decided to use it to launch our product. The dev team was in charge of building the MVP (minimum viable product), which according to my guidelines created the first version of the product in less than six months.”
Dušica Lukić, Product Manager and co-founder points out that in the process of creating the product, they were guided by certain assumptions, which they confirmed with their product in Serbia.
“We assumed that users need information about what it’s like to work in an IT company, and that this information can only be provided by someone who works or has worked in that company. Such information is a very important factor in making a decision on further involvement in the selection process with the employer.”
Nikola tells us where this development took them: “After Serbia, in September 2021 we decided to launch operations on the Croatian market. Croatia has a market that is similar to ours and we believed that the product would be a great success there as well. However, we came to Croatia with a product that has as many as 7 types of reviews and we were trying to confirm the hypothesis that developers do not want only positive or negative information about the company, but information about what it is like to work there: the culture, team, projects, which technologies are used and what are the opportunities for personal development through the job.”
Joberty must become a regional centre for all IT developers who want a transparent community. To achieve this goal, Joberty is expanding to six more countries in the region
But the development did not stop here, continuous work on improvement led to two key conclusions – the region needs Joberty, and all developers need information not only about working conditions, but whether the work done by developers has a purpose.
That led to the first decision – Joberty must become a regional centre for all IT developers who want a transparent community. To achieve this goal, Joberty is expanding to six more countries in the region. But we are going one step further, becoming a one-stopplatform for all IT business, a place where you can research everything about a potential employer, look for a new job, ask for help from the IT community, and even educate yourself through blogs and webinars.
And now that it’s been some time since our launch onto all six markets, Serbia, Croatia, Bulgaria, Romania, North Macedonia and Slovenia, we have realised that reaching that initial goal was necessary for the IT communities of this region. Those first positive reactions gave us confirmation that what we are planning and doing meets the needs of the market, but also gives us wind in our sails to further improve our platform.
A lot of work and effort has gone into the development of the Joberty platform. The IT market is changing, and our product adapts to changes and new trends. We continue to build an ever more transparent IT community. The mission remains the same, but our responsibility is now even greater.
