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Goran Medić, Director, INOVA-Geoinformatika

INNOVAtion is a Key Part of Our Identity

The advanced and innovative solutions of INOVA, best known for its TeleCAD-GIS and INOVA GIS platform, are applied not only in telecommunications but also in the energy sector and other industries

The key to our company’s success lies in our focus on localisation, education, technological agility (IoT, AI), strict adherence to standards, and our ability to provide support tailored to specific market needs, says Goran Medić, Director of INOVA-geoinformatika. We spoke with him about customer expectations, product and service enhancements, and the company’s expansion into new markets.

Given that the name INOVA stems from the word ‘innovation’, would you say that innovation is at the core of your business and that you have been continuously improving your products and services since day one?

— Innovation is indeed at the core of our business. From the very beginning, we have continuously advanced and improved our products and services, incorporating the latest technological trends.

Our goal is to provide the best possible user experience through creative solutions, cutting- edge technologies, and strategic planning. We are constantly researching, listening, and implementing new ideas. For us, innovation is an essential part of our identity and business philosophy!

You have demonstrated a strong customer focus and view the success of your partners as your own.

— From the outset, TeleCAD-GIS, our most renowned product, was designed to enhance efficiency in planning, designing, maintaining, and managing telecommunications networks. Thanks to its advanced functionalities and adaptability, it has become an indispensable tool for numerous telecom operators and engineering teams across the region.

We genuinely see our partners’ success as our own because mutual growth and customer satisfaction confirm that we are on the right path

As for our customer focus, we have always remained consistent—listening to our users’ needs, developing tailored solutions, and providing support that ensures long-term collaboration. We genuinely see our partners’ success as our own because mutual growth and customer satisfaction confirm that we are on the right path.

What role does your GIS platform play in different industries, and how crucial is it for managing complex infrastructure projects?

— INOVA GIS platform is the backbone of our system. Its role is fundamental in integrating, analysing, and visualising spatial data, which is essential for managing complex infrastructure networks. Our platform is not just a tool— it is a digital foundation that transforms complex challenges into clear, visualised steps.

Through collaboration with our partners, we continuously enhance the platform to meet the challenges of digital transformation (IoT, AI), reduce maintenance costs, improve resource management, and increase competitiveness. Today, platform components are available across all devices, and we plan to support an increasing number of processes through mobile applications.

What is the potential for expanding your GIS platform globally, particularly in the context of new technologies and standardisation?

— The global expansion potential of both TeleCAD-GIS and INOVA GIS platform is immense, primarily due to their technological uniqueness and compatibility with global trends. The main challenge lies in the current landscape, as many telecom operators already use various software platforms, leading to stringent requirements.

Recognising this, we ensure that our users can leverage TeleCAD-GIS to successfully meet all challenges and deliver project documentation that fully complies with standards and investor requirements.

Our success is built on a commitment to localisation, education, technological agility (IoT, AI), strict compliance with standards, and the ability to provide support tailored to specific market needs.

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