Sitemap

Nenad Miščević, Commercial Director At Pepsico Western Balkans

People – The Most Valuable Investment

With almost a decade of experience in this market behind you, what would you say to a new investor in Serbia today?

– From the perspective of a multinational company that has been operating in the Western Balkans since 2008, the best advice I can share is our experience and the PepsiCo business philosophy Performance with Purpose.

With the acquisition of Marbo Product, PepsiCo added Serbia and Bosnia-Herzegovina to the list of 200 countries in which it operates, with which it also added to its rich portfolio local brands Chipsy, Clipsy, Pardon and Gud, which had then already built their own market positions.

Over time, with the strength and expertise of the multinational PepsiCo company, our brands solidified their positions among the leaders in their categories.

Also becoming part of this multinational company where the production units in Maglić, in the municipality of Bački Petrovac, and in Laktaši in Bosnia-Herzegovina. Again thanks to the strength, expertise and support of this global company, our production facilities were additionally modernised, and today on the territory of the Western Balkans we set high standards in the production of snacks.

By applying these standards, our production facilities can now be compared to any PepsiCo production facility anywhere in the world.

Observed from the perspective of our experience, Serbia has definitely long since been an attractive investment destination

Another very important element of our operations are our suppliers, local collaborators capable of responding to our demands regarding the production of three exclusive PepsiCo varieties of potato, but also in the amount of up to 35,000 tonnes, which is how much we buy annually.

And lastly, but perhaps most importantly, are people. Today our company employs 1,300 hardworking and dedicated people, more than 500 of whom are employed at the factory in Maglić. We constantly emphasise how proud we are of them and their work, which contributes to our company achieving significant performance results on a daily basis.

They are our most valuable investment and every investment in their education, motivation and advancement have had manifold impacts on the company’s successes.

I believe that the quality of the workforce, good local suppliers, as well as the existing infrastructure, but also even attractive local companies or brands, represent additional reasons for Serbia to be recognised as an attractive investment destination. And observed from the perspective of our experience, Serbia has definitely long since already been that.

Agriculture First: To make A Winning Strategy

Conference “Agriculture first” was organized by Agropress at the International Agricultural Fair and has justified not only the expectations of its participants but also...

Nenad Miščević, CEO, Nectar Group

Growth With A Purpose

Nectar Group, the largest producer of fruit juices and processor of fruits and vegetables in Southeast Europe, has strengthened its position as a regional...

Nuno Pinto Leite, New General Manager of PepsiCo

Nuno Pinto Leite now heads PepsiCo's operations for the southern markets of Central Europe and the Baltic States, while also taking over the position...

Nenad Miščević, New Nectar Group CEO

Nenad Miščević is the new CEO of Nectar Group, the largest producer of juices and processor of fruits and vegetables in Southeast Europe, which...

Reception On The Occasion Of 140 Years Of Friendly Relations Between Japan And Serbia

Ambassador of Japan in Serbia H.E. Katsumata Takahiko hosted a reception in his residence to mark the 140th anniversary...

Nikola Jokic And Nuggets Agree On Historic 5-year Extension

Nikola Jokic has gone from draft pick No. 41, to two-time MVP, and now the holder of the largest...

EU Agrees On Rules To Tame Crypto Market

The European Union has agreed on ground-breaking rules for regulating crypto assets, EU lawmakers said on Thursday, as the...

EU To Extend Digital Covid Certificate For Travel Until June 2023

As the current EU Digital Covid Certificate rules are set to expire on 30 June, the Committee on Civil...

Iran Applies To Join BRICS Club

Iran, which holds the world's second largest gas reserves, has applied to join the BRICS group of Brazil, Russia,...