A decade of Eurobank’s implementation of its social responsibility programme in Serbia
For a full decade, Eurobank has been implementing its social responsibility programme in Serbia, targetting the most vulnerable sectors of society. In March 2006, when Eurobank first positioned itself among the leading banks on the Serbian market, a comprehensive corporate social responsibility programme was formed, under the title “We’re investing in European values“
More than €4.5 million has been invested in this programme to date, in continuous support of staff: education, ecology, equality, culture and health.
Eurobank is the first financial company in Serbia to be awarded a certificate of socially responsible operations by the National Alliance for Local Economic Development (NALED). This recognition is confirmation that the bank operates in accordance with the highest standards of CSR, and do so in five certified areas: corporate governance, market, local community, environment and working environment.
The certification of companies that operate according to responsible principles is very important in Serbia today, as it allows actual contributions of companies to the local community to be measured for the first time. The CSR certificate represents a guarantee for clients and business partners that a company operates fully in accordance with the law, domestic and international standards and principles of social responsibility.
Eurobank is the first financial company in Serbia to be awarded a certificate of socially responsible operations by the National Alliance for Local Economic Development (NALED). It is also a five-time winner of the VIRTUS Award for its long-standing and dedicated work on inclusion and the integration of the most diverse parts of society
In addition to this, Eurobank is a five-time winner of the VIRTUS Award and a genuine example of a company that stands out in its long-standing and dedicated work on inclusion and the integration of the most diverse parts of society, as well as dedication through investing in the most important social aspects, such as education, health, environment, culture and art.
One of the trademark projects of Eurobank is the Big Heart, which the bank has now been conducting, together with the Ana and Vlade Divac Foundation, for seven years, making childhood better for children in nurseries and primary schools throughout Serbia. Under the auspices of the Big Heart humanitarian project, 42 nurseries and primary schools throughout Serbia have been upgraded, with more than 15,000 children receiving better conditions for playing, learning and growing up, thanks to the 22,000 users of this unique humanitarian MasterCard card.
The card with a big heart – MasterCard “Big Heart” – is a standard credit card, but its ultimate goal is to improve conditions for a carefree childhood in Serbia. Citizens who opt for this card do not have any additional costs, but by using it they contribute to an important humanitarian goal – the reconstruction of schools and playgrounds, as well as the introduction of libraries into preschools and schools throughout Serbia.
Together with our long-standing partners from the Ana and Vlade Divac Foundation, in 2017 Eurobank succeeded in helping to restore or improve conditions for a better childhood in several important institutions in Serbia.
We started the year with renovation of the playground at the “Mila Jeftović” Nursery in Belgrade, then we bought new hospital beds for the Clinic for Maxillofacial Surgery in Belgrade, helped install heating for pupils at the “14th October” School for the children with disabilities in Niš, while we also renovated the playgrounds of the nurseries “Neven” in Pirot and “Snežana” in Šabac.