Tamara Bekčić, Director and Co-founder of Agency Chapter 4 Serbia

International Award As The Additional Incentive

The success we’ve achieved is based on the effort of every team member and the trust we’ve built up with our clients, both of which we are particularly proud. We’re satisfied with what we have achieved, but we’re striving for even better results

This was a turbulent year in which we still managed to push the limits, says Tamara Bekčić, Director and Co-founder of agency Chapter 4 in Serbia.

Judging by the prestigious international PRO PR Award that you received for your contribution to the profession, you have had a good and successful year. How difficult was it?

– In addition to being filled with challenges, 2018 was also an excellent year for Chapter 4, with growth in turnover and profits, with which we surpassed our plans, consolidated our position with our clients and in the market, and achieved even better positioning within the Chapter 4 CEE group.

The international PRO PR Award arrived at the right time, giving us additional tailwind and incentive from the very beginning of the year. I’m extremely honoured and grateful to the international jury for this recognition, but also to the organiser of the PRO PR Awards, Danijel Koletić, who invests ongoing efforts to advance the visibility of colleagues and the importance of our profession.

How hard is it to entice and acquire a new client today? What can you offer them that the competition can’t?

– Every client is a specific and special challenge. This is the beauty of this job. We provide each company and client with high-quality support and monitor their development. Public relations represent a strategic function with growing importance. In the time of new technologies, social changes and transformations of business that occur on a daily basis, successful corporate communication represents a comparative advantage and strong support for a company’s business goals.

Chapter 4 PR: we plan communication strategically, with strong focus on clients` business goals and brands

I count among the strengths of Chapter 4, first and foremost, the stability and responsibility with which we approach projects, given that we invest resources in advising each client with dedication, without neglecting creativity and with a clear focus on clients’ business.

We emphasise the strategic approach to planning and realising communication programmes, whether it comes to an annual communication plan, communication training for management, corporate social responsibility, or the organisation of an important event.

I would also like to highlight the strong regional presence of Chapter 4 as a group, that is our local agencies, in markets across CEE, with outstanding knowledge of communication, business and socio-economic conditions.

Can creativity and innovation compensate for limited budgets?

– Chapter 4 team experts aim to provide maximum value to clients for the funds invested. We strive for innovative solutions and a creative approach, but these are relative categories that depend on the client, its goal and budget.

Over the course of years, we’ve reached the heights of creativity with very limited budgets and we’ve regularly received pats on the back or important praise from all over Europe, based on the ratio between funds invested and results achieved.

On the basis of my experience, the winning combination includes expertise, excellent knowledge of the client and its industry, insight into the best world practises and constant development, business focus, good planning research, and strong commitment to implement and evaluate communication activities. It isn`t simple, but it’s dynamic and the most beautiful job in the world when one knows and loves it.


Tamara Bekčić And Milena Avramović Bjelica, Directors And Co-Founders Of Chapter 4 PR Agency In Serbia

Strength Of The PR Team

Chapter 4 in Serbia is part of the Chapter 4 Group and the exclusive partner of the world's leading communications network, BCW Global. But...

Tamara Bekčić, Milena Avramović, Agency Chapter 4

Chapter 4 Jubilee: Quality Wins Clients

PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across the CEE region, is preparing the10th...

Serbia opens Chapter 4 in negotiations with EU

The Republic of Serbia opened Chapter 4 at the Intergovernmental Conference in Brussels in the accession negotiations with the EU on freedom of movement...


€177.6m For Development Of Digital Economy, Innovative Business

Prime Minister Ana Brnabic chaired today the first session of the Council for Encouraging the Development of Digital Economy,...

FDA Panel Backs COVID-19 Boosters Only For Elderly And High-Risk

Dealing the White House a stinging setback, a US government advisory panel overwhelmingly rejected a plan Friday to give...

EIB Continues Supporting Faster And Greener Economic Growth And EU Accession Of Serbia

The European Investment Bank (EIB), the bank of the European Union, will continue to provide hands-on support for fast,...

EU Special Representative Miroslav Lajcak To Visit Serbia

The European Union Special Representative  (EUSR) for the Belgrade-Pristina Dialogue and other Western Balkan regional issues, Miroslav Lajčák, will...

EBRD Supports Modernisation Of Serbia’s Elektrodistribucija

The European Bank for Reconstruction and Development (EBRD) is extending a €40 million loan to Serbia’s electricity distribution company, Elektrodistribucija Srbije...