Larisa Grizilo, Senior Human Resources And Corporate Communications Director At Vip Mobile

No Progress Without Agility

Vip mobile is a company that’s shown enough courage to be the first in many things, to leave its comfort zone and shift the boundaries. That’s why it’s today recognised today as a pioneer and innovator, which proved to be particularly important and valuable under the conditions of the pandemic

Virtual communication requires a special commitment, in order to preserve team spirit and energy, and to establish an atmosphere of togetherness and mutual support. This is now the most important task of the directors, managers and HR sectors of large companies, including Vip.

Thanks to the development of technology, things are changing at an incredible tempo in the world of telecommunications. What does this mean for online communications?

Vip mobile

– The unstoppable and ever faster development of modern technologies has changed everyday life and shaped people’s habits, but also the ways they communicate. The conditions of the pandemic galvanised and directed the further development of communication platforms and tools. This has led to the opening of the next chapter in the culture of communications, both on the business and private fronts. This brings to the fore the quality of communication and trust in the companies whose telecommunication services users choose. The need for a fully comprehensive communication process that unfolds as efficiently as possible has become of prime importance.

Participants in communication – whether individuals or companies – are today expected to be available, responsive and fast, and networks are expected to compensate for the benefits of live conversations to the maximum possible extent.

To the fore today are the quality of communication and trust in the companies whose telecommunication services users choose

Many people will certainly continue to work from home this year. This is just one of the trends. Could you single out some more?

– Online communication became a vital segment of internal communications for the work of companies virtually overnight. In just a few days, we secured the technical and software conditions for more than 80% of employees to work from their homes. Breaking down the boundaries of location opened the way for new business models and the greater employment of people from local communities. Apart from this, more work will be done on the automation of work processes and the establishing of new digital platforms that satisfy the increasingly demanding expectations of users. Numerous business processes have also undergone changes, which have a tendency to persist even after the crisis has abated. Agility and cross-functional teams contribute to reducing the risk of losing profits during crises, but also represent a factor in the company’s advancement and further development in the long run. However, trends can also head in a less positive direction – as social beings, we are prone to a sense of alienation due to a lack of personal contact.

The crisis showed how important it is to implement digitisation at different levels. The transformation of employees has become a precondition for a company’s successful digitisation. What is Vip mobile doing in that area?

– The key to every transformation, and one of Vip’s priorities for the year ahead, is learning. Prioritising personaldevelopmenttodayisamatterofresponsibility that employees take on both for their own futures and that of the company. Provided this relationship is mutual and the company offers a supportive environment, co-employees have greater autonomy in decision-making, greater responsibility, but also space to learn from their mistakes, to feel internal motivation that arises primarily from the need for new challenges. In that way, they create a connection with the identity of the company, because people feel as though someone is taking care of them, that they are part of the collective and that their work contributes to something bigger. Such a relationship of mutual support leads to the creation of an agile team, one that’s resistant to external social and market challenges, even under the conditions of a hybrid environment.

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