Milivoj Đorđić, GM, Smartpoint Adria

The Future Is In Digital Communications

In the year behind us, Smartpoint grew in all the services it offers, especially in the digital marketing sector. Many of their projects go far beyond the borders of the Balkans, which is why Sony, Nespresso, Epson, Pandora, Xiaomi, Nvidia and other big brands have been trusting them for years

Regional coverage, speed, knowhow, creativity and professionalism are just some of the values recognised by our partners with whom we have long-term cooperation ~ says Milivoj Đorđić, before revealing which trend in digital marketing will be more or less imposed in the future.

What are the benefits that digital communications bring to companies?

Digital marketing offers extraordinary efficiency for companies. This is an area in which investment is completely transparent, but so are the results.

Based on the results, changes in campaigns and communication can be made almost in real time, which is especially important for highly competitive industries struggling in a ocean of red ink. In addition, digital marketing perfectly combines creativity and measurability. Unlike other marketing or PR activities, with digital marketing we can measure many key parameters and can easily compare them with industry and local standards or results from previous months or years.

We are the largest independent marketing agency in Romania, we are in the top five digital agencies in Serbia, and we are experiencing great growth in Croatia

Finally, digital marketing is also agile marketing. If you see room for a good idea or if you want to react to a global or local trend, you can do it extremely quickly. It is only up to you to choose a high quality partner.

In your business, everything develops and changes quickly, especially trends in digital communications. What awaits us in that field in 2023? Does the future belong to digital communications?

The future has long been in digital communications. Whether we like it or not, the device with which we spend the most time – the mobile phone and/or computer is proof that we browse more digital content sources than any other. The Covid-19 crisis only further boosted this, so now we are talking about which trend within digital marketing will be more or less imposed in the future.

We expect it to be video and e-commerce. As early as 2022, the accelerated transformation of static content into video began. Today, we expect video content to become dominant in 2023 and to almost completely replace static content in 2024. In the e-commerce business, companies that have partners by their side whose expertise is measured in millions of euros invested for their clients with great ROI, those companies have a bright future and perspective.

What markets do you cover?

Smartpoint is a regional agency that covers the markets of Southeast Europe. We are proud of the fact that we are the largest independent marketing agency in Romania, in the top five digital agencies in Serbia, that we are making great growth in business in Croatia, and so on.

As 2022 was an extremely successful year for Smartpoint, we decided that for all of your readers who send an email to by 28th February 2023, we will organise a free training session in the field of digital marketing. The topics are “Video as the future of digital marketing” and “Trends in e-commerce advertising that you must not miss”, and the training will be held on 17th March 2023 from 10 am to 1 pm.

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