Our philosophy is a personalised approach tailored to the specific needs and challenges of each client. Our goal isn’t to merely meet expectations, but to exceed them ~ Marija Čortan
Whether crafting a campaign that triggers an emotional response or redefining the way a brand communicates, the DRV mission is clear: to deliver solutions that inspire, engage and have a lasting impression. Speaking for our magazine, DRV Managing Director Marija Čortan shares her insights into how and why her company pushes boundaries for both its clients and the industry as a whole.
If your agency had to be described in a single word, it would be “challenger”, as you challenge others with your creativity, solutions and projects. Would you agree?
— Absolutely! As a challenger agency, DRV refuses to settle for the status quo—we strive to push the boundaries with our creative solutions, not just for our clients, but for the industry as a whole. Being a challenger isn’t just about being bold; it’s about being persistent, thorough in research, analytical, and with a deep understanding of the market.
Our strength lies in the fusion of creativity, strategy and technology—but also, and most importantly, in our people. Our team is a driving force that takes the extra step, recognises potential where others don’t, and transforms challenges into opportunities. Our goal is to bring the inspiration from our work culture into every brand and campaign, creating stories that not only capture attention, but have a lasting impact.
Your offer includes full service solution for clients. What does that entail and how do you approach projects?
— Our comprehensive solutions integrate all aspects of marketing—from market research, strategic planning and creative campaign development, to execution across digital and traditional communication channels.
In every project, we strive to combine deep market and brand understanding, innovative creative ideas and cutting-edge technology to achieve measurable, long-term results.
Our goal is to bring the inspiration from our work culture into every brand and campaign, creating stories that not only capture attention but have a lasting impact
We love working with clients who see us as partners, who believe in the power of innovation and are open to exploring new approaches. Such collaborations inspire us to bring out the best in every project and push the boundaries of our industry together.
You believe that the best ideas come from stepping into the challenge zone, where creativity makes the difference between average and exceptional. Why?
— The best ideas undoubtedly emerge when we step out of our comfort zones. Challenges define us and drive us to be better. Creativity isn’t just a visual tool; it is a core value that enables us to solve real problems for clients and to achieve tangible results.
It is precisely this willingness to step into the unknown – whether through the innovative use of technology, groundbreaking strategies, or narratives that shift perceptions – that separates ordinary campaigns from extraordinary ones.
Is there a risk that artificial intelligence and automation could undermine brand creativity and authenticity?
— Technology is a means, not an end and its impact depends on how we use it. AI and automation offer tremendous possibilities, but only when combined with human intuition, empathy and creativity.
Our view is that technology should free up space for creativity by eliminating repetitive tasks and allowing us to focus on ideas that have an emotional and strategic impact.
Of course, uncontrolled automation risks stripping campaigns of their soul, but that’s not a problem with technology itself—it’s about how we use it. At DRV, we see technology as a partner in the creative process, not as a replacement for human ingenuity.