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Milan Marković, General Manager, Smurfit Kappa Belgrade

Returning Treated Water to the Danube

Here Milan Marković, General Manager of Smurfit Kappa Belgrade, shares his insights about the company’s legacy and innovative strides in environmental protection Founded in 1921...

Bogdan Gavrilović, Managing Director, WTO Serbia

Transport and Logistics Without Borders

World Transport Overseas is one of the fastest-growing logistics companies in Eastern Europe, with branches in Bulgaria, China, Croatia, Greece, Kosovo, North Macedonia, Serbia,...

Vesna Jovanović, Director, EurologSystem

Connecting Italy and Serbia by Rail

EurologSystem, which is set to commemorate two decades of successful operations in 2025, transports an average of 500,000 tons of goods annually, primarily agricultural...

Branko Milikić, Business Development Director at Halcom Serbia

Innovations in Digital Banking

Halcom is a leader in the domain of digital banking and banking solutions. This company has spent 30 years enabling the safe and efficient...

Dragana Ašić Ratkovac, Business Manager Consulting & Tax Advisor at Unija Consulting d.o.o. Beograd

Our View of the Tax World and What’s Important

The success of companies in today’s world depends, among other things, on the ability to adapt to constant amendments to tax laws. My experience...

Maja Stojanović, Executive Director, Olaf&McAteer

Catchy, Edgy And Out-Of-The Box Communications With A Purpose

Olaf&McAteer entered 2022, the year in which it celebrates two decades of its existence, with the largest team since it was founded, the largest number of clients we have worked with in one year, with a senior team working together for more than 10 years and a third of its team 20+ years

Right from the start, and today more than ever, they choose new opportunities, colleagues and clients with care. They like to work with people who share their values and views on communications, with people who are open to different opinions and who want to hear advice. This is their recipe for success

This year you are celebrating your 20th anniversary. Congratulations! What are the results, plans and wishes you are celebrating your birthday with?

Thanks for the congratulations! It is truly incredible that 20 years have passed since the first PR steps on the Serbian agency scene.

We have developed, grown, made mistakes, learned from our mistakes, followed and created trends. Twenty years ago, PR was synonymous with media relations, today we are an integrated communications agency that provides a 360° communication service to clients who know that smart and purposeful communication can contribute to achieving their business goals, but can also change our environment. We believe in long-term partnerships.

Each of us in the team, regardless of position or age, knows something best in the field of communication! We try to let our satisfied clients and results speak for themselves, our quality of service and knowledge, instead of hackneyed and unpopular agency slang… catchy, edgy, out-of-the-box fun, follow-ups and briefings with lunch or about pets, and we fulfil our KPIs with satisfaction at the end of each day.

We believe in long-term partnerships. Each of us in the team, regardless of position or age, knows something best in the field of communication!

At the beginning, I guess you didn’t hope to have a list of almost 50 services, nor did you dream of collaborating with 100 online influencers… Communications are not the same as they used to be, are they?

On the one hand, they certainly aren’t. Technological development, social networks, speed, accessibility, but also Covid have influenced the growing need for communication through varied channels and the growing specialisation of teams for an increasing number of services. At the same time, we all have a growing need for communication, fast, accurate information and a quality response to our needs in products and services. But also with a high quality response to our interests, values that we believe in, boundaries that we want to move, but also set.

So, in essence, communications are returning to some actually normal human frameworks: respect for the personality of consumers, gender and every other equality, environmental, economic, and technological sustainability, then cultural, political or age differences…

And these changes are not just a matter of communication, companies and brands are aware of these needs, they are changing their businesses. We are here to motivate and support them in that. Yes, it depends on us!

Integrated communications bring much better and more comprehensive results, but also require much greater commitment. Is the satisfaction with a job well done greater?

Satisfaction with a job well done is huge, sometimes because of a small individual victory that the client does not even notice, sometimes because of the work done for which we receive praise, not only from the client, but also from their competitors. Just as there is no diet with rapid results, or a dress that suits everyone, so there is no communication plan that will bring the same success to all clients. Integrated communications really give the best results but, even more than this, we believe that the best results result from an individual approach to the client’s needs, the trust we establish, teamwork and continuity.

Milan Marković, General Manager, Smurfit Kappa Belgrade

Returning Treated Water to the Danube

Here Milan Marković, General Manager of Smurfit Kappa Belgrade, shares his insights about the company’s legacy and innovative strides in environmental protection Founded in 1921...

Bogdan Gavrilović, Managing Director, WTO Serbia

Transport and Logistics Without Borders

World Transport Overseas is one of the fastest-growing logistics companies in Eastern Europe, with branches in Bulgaria, China, Croatia, Greece, Kosovo, North Macedonia, Serbia,...

Vesna Jovanović, Director, EurologSystem

Connecting Italy and Serbia by Rail

EurologSystem, which is set to commemorate two decades of successful operations in 2025, transports an average of 500,000 tons of goods annually, primarily agricultural...

Branko Milikić, Business Development Director at Halcom Serbia

Innovations in Digital Banking

Halcom is a leader in the domain of digital banking and banking solutions. This company has spent 30 years enabling the safe and efficient...

Montenegro’s Investment Climate Evaluated in Latest White Book

The Montenegrin Foreign Investors Council (MFIC) has unveiled the "White Book – Investment Climate in Montenegro 2023," which marks...

Over 150 Companies Attend French-Western Balkans Forum in Belgrade

Yesterday in Belgrade, the French-Serbian Chamber of Commerce, in collaboration with the French Embassy and French Trade Advisors, launched...

Public-Private Partnerships Key to Serbia’s Green Future

Five years ago, dark, polluted water with a foul smell trickled down from the Vinča landfill, sending toxic pollutants...

Slovenia Achieves Top Ten Status in Global Peace Index for 2024

Slovenia has distinguished itself as one of the world's most peaceful nations, securing a spot in the top ten...

German Companies Seek Suppliers from the Western Balkans

In Munich, 99 suppliers from the Western Balkans, including 22 from Serbia, engaged in talks with representatives from 20...

Public-Private Partnerships Key to Serbia’s Green Future

Five years ago, dark, polluted water with a foul smell trickled down from the Vinča landfill, sending toxic pollutants...

German Voters Dominate, Malta Least Represented in Upcoming European Parliament Elections

As the 2024 European Parliament elections draw near, set to take place from 6 to 9 June, Eurostat has...

Regional Creative Network Established in Belgrade

In an initiative led by the National Platform "Serbia Creates" and the Ložionica Center, the first gathering of creative...

Chile to Install World’s Largest Astronomy Camera 

Chile is set to install the world's largest astronomy camera atop Cerro Pachón in the Coquimbo region, on the...

Montenegro Earns €17 Million from Toll Roads in Two Years

Montenegro has generated €17 million in toll revenue from the Bar-Boljare-Smokovac-Mateševo motorway in two years Since the opening of the...

Public-Private Partnerships Key to Serbia’s Green Future

Five years ago, dark, polluted water with a foul smell trickled down from the Vinča landfill, sending toxic pollutants...

German Voters Dominate, Malta Least Represented in Upcoming European Parliament Elections

As the 2024 European Parliament elections draw near, set to take place from 6 to 9 June, Eurostat has...

Regional Creative Network Established in Belgrade

In an initiative led by the National Platform "Serbia Creates" and the Ložionica Center, the first gathering of creative...

Chile to Install World’s Largest Astronomy Camera 

Chile is set to install the world's largest astronomy camera atop Cerro Pachón in the Coquimbo region, on the...

Montenegro Earns €17 Million from Toll Roads in Two Years

Montenegro has generated €17 million in toll revenue from the Bar-Boljare-Smokovac-Mateševo motorway in two years Since the opening of the...
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