Sitemap

Snežana Petrović, Communications Manager, Lafarge Serbia

Challenges are an Opportunity, Not a Problem

This year, the Beočin cement plant celebrates an important jubilee – 180 years of successful operations. All our employees who today work at Lafarge Serbia are proud of the company’s rich tradition, while building a better future

The most effective communication with the public is a combination of classic and online channels, depending on the target group, and above all on the purpose and content, says Snežana Petrović, Communications Manager, Lafarge Serbia.

How specific are the type and channels of communication for a company like yours that does not offer everyday goods?

– Our industry is traditional – if we can say so in times of the digital industrial revolution – given the changes that have taken place in recent years and which are fundamentally changing our business too.

For our company, an integrated approach, through the synergy of PR, advertising and digital communications, has been a winning combination. For our customers, face-to-face communication such as a classic conversation, meeting, event or similar, contributes to building a trustful relationship and our reputation.

Your position is specific because you communicate every day with the local management, staff, representatives and residents of Beočin, partners, the public and also with members of the Lafarge Holcim group. How demanding is this?

– When you are passionate about your work and your working environment is motivational, you don’t think about that. My job requires dedication, energy and time, good organisation, planning and a lot of work. On the other hand, it offers me many aspects which I like – contact and collaboration with different people. It is dynamic and provides quick and visible results.

We live in times of innovation, renewable energy and artificial intelligence. We have all become consumers of various media channels, which of course is reflected in our company’s communications strategy

The combination of business and creativity, represent the environment which is the most suitable for me and where I can excel. All professionals in the communication function have the belief that our work can change the world, but my legal education provides a dimension of rationality, which is important for the job I do.

In our company, the Lafarge- Holcim Group, the communication function has a multi-layered mission, from internal communication and employee engagement to corporate communication, brand positioning and marketing. This scope is very broad, but it offers many opportunities. One of the indicators in how successful we are in creating a lasting dialogue is our relationship with the key stakeholders.

How much has your experience to date contributed to the development of the company, and how much has this impacted on your professional and personal development?

– I am proud to be employed by a company with the same values as me personally. When I look back, I’m glad to have had the opportunity to learn from professionals worldwide. It is exciting to work for a globally present leader, where, besides the results achieved, it is also important how we achieve them. In so doing, I’ve always kept in mind the local context and our specificity.

The jobs I have done have certainly influenced my professional and personal development. I hope that my work and energy have contributed to our positioning, reputation and results. When I look back, I can say that I am satisfied, that I have learned, experienced and seen a lot. All this is a reward for my effort and motivation for my further work.

More...

France invested 1.5 billion euros in Serbia

France, one of the leading world economies and a country that enjoys a considerable reputation in key economic sectors, is itself a highly sophisticated,...

Tamara Daltroff, Director General at EACA

Tough & Inspiring Times

Brexit, European Parliament elections and a new set-up of the European Commission, as well as the emergence of new players on the market and...

Ana Laušević, Corporate Communications Manager at Arriva Serbia

We are Mobility Partner of Choice

Arriva, one of the biggest transport companies in Europe, provides transport services of the highest quality in 14 European countries, and in Serbia has...

Sandra Lazarević, Banca Intesa

On Top of the Game

Banca Intesa is the largest bank in Serbia. It has built its leadership in product quality and innovation, top-level service and a business model...

News

Europe Day Celebration

On the occasion of May 9, Europe Day, as every year for the last two decades, the Delegation of...

Marking the 10th anniversary of the Istanbul Convention in Belgrade

The 10th anniversary of the Convention on preventing and combating violence against women and domestic violence, better known as...

Prime Minister Edi Rama Wins Third Mandate In Albanian Elections

Albania’s ruling Socialist Party (SP), led by Prime Minister Edi Rama, has won Sunday’s election with 48% of the...

New Project To Support Innovation Driven Economy In Serbia

Serbia Innovates will create the first Serbian Supercluster to bolster country’s competitive advantages on international markets ICT Hub, as a...

Von der Leyen And Borrell Call For Rule Of Law Reforms In Serbia During Vučić’s Brussels Visit

President of European Commission Ursula von der Leyen and High Representative of the EU Josep Borrell called for positive...