When working for a client that has a “thankless” product or engaged by a company with “catchy” services, Rocket Flow approaches the task with the same dedication, whether the company has been hired for design work, the development of websites and applications, digital marketing, or for photo and video production
If passion and love for the work didn’t exist, we wouldn’t be engaged in it, and hard work has built us into what we are now ~ says Rocket Flow Founder & CEO Andrea Ivančević, before revealing the tried and tested formula that helps her and her team come up with unique solutions.
Michael LeBoeuf said that every company’s greatest assets are its customers. Are your clients your greatest asset?
Clients are certainly precious, so I agree with Mr LeBoeuf to an extent, but I believe that employees are nonetheless a company’s greatest assets. The reason is simple: if we don’t take care of our employees, they won’t take care of our clients.
The most important thing for me is that good communication exists within the team and that I enable each team member to develop personally and professionally, in order for us to be able to jointly achieve all the goals we are striving towards. And then, when we have lots of work, but also when lean times come, the most important thing is the kind of environment you have and with whom you work. When it is pleasant at work and you have excellent communication with colleagues, results cannot be lacking.
You believe that anything can be achieved provided you bring passion, love and diligence to the job?
Thanks to our attitude towards the work, our experience and good mutual relations, we easily dedicate ourselves to what we do. With developed working habits, collegiality, patience and good organisation, we really can do everything! There is no lack of creativity in such an atmosphere, and that ensures that we enter projects interested and full of ideas, even when that seems impossible.
When a product is “thankless”, in the sense that it doesn’t attract the attention of the general public, it is necessary to set about researching, and then to get to work
To what extent is your integrative approach responsible for you being able to turn every task and problem into a unique solution?
We have a proven formula for achieving such solutions: when we work for XY client, we familiarise ourselves with the organisation of the work of the firm/company, we “integrate” as though we are their internal marketing team and try to understand as much as possible their entire operational method and process, their visions and goals, in order for us to use the acquired knowledge and feeling to reach simple solutions for specific requirements as easily as possible. That is a very important segment for each of our services, whether that’s designing and developing websites and applications, digital marketing, or photo and video production…
We will cite the example of domestic company Tehnoplast, which produces distribution boxes. That doesn’t sound very creative, right? In order for us to understand how best to perform the work for which we were hired, we went to their production facilities and familiarised ourselves with the way they work and the needs of their customers. Thanks to that, we were able to present their product in the light it deserves, such that it even attracts the attention of those who aren’t interested in such content, while at the same time piquing the interest of customers and precisely explaining the functionality to technical people.
When a product is “thankless”, in the sense that it doesn’t attract the attention of the general public, it is necessary to set about researching, and then to get to work. We also cooperate with clients that offer “catchy” services or products, which enables us to awaken our inner child and play around with colours and general design, which is the case with our work on the project for Aqua Park Raj in Vrnjačka Banja.
It is vital for us to understand as precisely as possible the needs of our clients, in order for us to be able to respond adequately and simply to their requests, while at the same time achieving a sense of personal satisfaction over a job well done.