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Slobodan Cvetković, M.Sc., CEO Of The Novi Sad Fair

Our Fair Leads The WayBy Connecting Leaders

The 90th edition of the International Agricultural Fair will be held in Novi Sad from 20th to 26th May, while this August will mark the centenary of the existence of the Novi Sad Fair, which represents an outstanding venue for exchanging experience, gathering information and establishing new business contacts, thereby creating conditions for the concluding of major business deals worth many millions

This year’s Agricultural Fair is expected to surpass last year’s – not only when it comes to the quality and number of exhibitors, but also in terms of visitor numbers. Last year’s fair attracted almost 140,000 visitors.

This year marks two great anniversaries for you. You are surely very proud and excited…

It is a great honour, but also an enormous responsibility, to be at the helm of this extremely important institution that is celebrating a century of its existence.

The Novi Sad Fair undoubtedly represents an exceptional venue for exchanging experience and information, and establishing new business contacts, and as such, creates conditions for the concluding of large business deals worth multiple millions. Over the course of its existence, the Novi Sad Fair has grown into a modern institution that is able to adapt quickly and efficiently to the requirements of economic flows and markets, and it has been an important driver of our country’s economy for almost a century.

The International Agricultural Fair is the largest and most important trade show of its kind in Central and Southeast Europe. Will this jubilee edition surpass all previous ones in terms of exhibitor numbers, the quality of exhibits and visitor numbers?

Judging by the number of interested exhibitors, we can say that everyone wants to be part of this special year for the Novi Sad Fair. Exhibitors from Hungary, the Netherlands, Bosnia-Herzegovina, Spain, Montenegro, Czechia, Belarus, Türkiye, Russia, Romania, Bulgaria, Denmark, Belgium, Pakistan and France have already expressed interest. We are preparing to stage the fair in open and closed areas and at Congress Centre “Master”.

Judging by the number of interested exhibitors, we can say that everyone wants to be part of this special year for the Novi Sad Fair

In addition to all well-known segments, such as the Exhibition of Agricultural Machinery, the National Exhibition of Livestock and the Exhibition of Products with Added Value – exhibitions of organic products with indications of geographical origin, “Serbian Quality” and craft beer, which are held under the auspices of the Ministry of Agriculture, Forestry and Water Management, there will also be professional and business meetings, Agri B2B meetings etc.

The Agricultural Fair represents a strong pillar of support to the Serbian economy, encouraging international cooperation, integrating science, knowledge and production, educating, promoting best practices… But is it correct to say that even all this doesn’t cover everything it provides?

I think that the Fair’s most important role is to connect leaders – to be the leader. We connect the most valuable that Serbia has to offer with the best from around the rest of the world. The Agricultural Fair is an important springboard for Serbian agribusiness on its path to conquering world markets, because it represents a strategic point that simultaneously brings together successful companies and successful individuals. Don’t forget that Novi Sad is a university centre with more than 20 faculties, the home of the local and regional headquarters of a large number of prestigious foreign companies, as well as a desirable tourist destination – and all of this guarantees the successful future of the Novi Sad Fair.

In my opinion, domestic agricultural production should be directed towards the IT sector and science, which means the engagement of science and practice. Farmers and scientists in Vojvodina have sufficient knowledge to create an abundance of high-quality food, and I personally believe that all food products and organic production represent chances for the development of our country.

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