Ivana Parčetić Mitić, Founder And Editor Of The Portal Marketing Network:

Only Together We Can Move Boundaries

I have the impression that I always knew what I wanted to be when I "grow up". From an early age, I was a member of various sections of journalism and creative writing

In high school I made my first newspaper, which I designed myself, from the first page to the last. This was a clear sign that in the future I would deal with the organisation business, along with writing. Shortly thereafter, in the first year of college, I made my first steps in professional journalism, where I had the opportunity to gain valuable practical experience. Many years in the media motivated me to start a portal aimed at providing regular information, analysis and research in one place, for all those who work in the field of marketing communications. Very soon after its foundation, Marketing Network became a regional information service and gained recognition as a relevant professional media outlet in all the countries of the former Yugoslavia.

Marketing Network is a modern, interactive portal which aims to network and connect the businesses of all participants in the marketing communications market. I always believed that it is only together, through networking of all market participants, that we can move boundaries, follow trends and resist challenges, develop healthy competition and improve the business and the position of the profession.

Only three years after the founding of the portal and its positioning on the market, new ideas arose. We wanted to offer the business something new, different, challenging and interactive. So, in February last year, the first IZAZOV forum of communication leaders was organised. That same year, the idea was born, and I’d say a need also, to organise a festival that would exclusively nurture and celebrate ideas that last. Therefore, we created the first national integrated communications festival, KAKTUS, which last year brought together up to 450 colleagues from across the region.

Today, almost all companies have one goal – to find the most interesting way to approach potential consumers

Today, almost all companies have one goal – to find the most interesting way to approach potential consumers. Agencies are there to help them in achieving their goals, through original ideas, and to be their partners along the way to the consumer. The Kaktus Festival is exactly that: a place where agencies will present their original ideas that last.

This year, Marketing Network is organising the second Kaktus Festival of integrated communications, under the slogan “Design good ideas”, which will be held on 27th and 28th October at the Crowne Plaza Hotel in Belgrade. The festival will celebrate interactive lectures and workshops by eminent experts from Europe and the world, among them Bruno Luglio, Senior Creative Art Director, R/GA New York, USA; David Zappa, Chief Marketing Officer, HEINEKEN Slovakia; Ivan Pols, Creative Director, Adam&EveDDB London, United Kingdom; Riccardo Fregoso, Executive Creative Director, McCann Paris, France; Stephanie Bailey, Head of Corporate Communications, Fleishman-Hillard London, United Kingdom; Thierry Nicolet, Senior VP Global Press Relations, Schneider Electric, France and Mihnea Gheorghiu, Group Creative Director, Publicis Group, Romania. Among others, experiences will also be shared with participants by Dr Nikolaos Dimitriadis, Development Director-Executive Development Institute, The University of Sheffield International Faculty, City College; Jan Namedyński, Head of Digital, Poland & Nordics, AVON; Iva Lekic, Marketing Manager Europe, Lufthansa (Germany), Atanas Raykov, Global Head of Partnerships & Telecom General Manager CEE, Viber (Bulgaria) and Vincenza Cristina Sacco, Head of Marketing CEE, MasterCard.

This year’s festival will focus on integration, but also hard work and effort in designing only good and quality ideas.

Find more information visit www.kaktus.rs