Belgrade’s Open Heart Street is a traditional urban manifestation of a humanitarian character. Visitors are greeted precisely at noon on the first day of the year by Belgrade Mayor, after which follows a firework display and a carnival procession of entertainers.
Alongside Svetogorska Street and part of Makedonska Street (from Takovska to the Belgrade Youth Centre building), the Open Heart Street will this year also include Skadarska Street.
Visitors will enjoy a variety of entertainment programmes on the small plaza in front of theatre Atelje 212, in “Srpska Kafana” tavern, in front of the building of Stari Grad Municipality, at Radio Belgrade, the House of Đura Jakšić in the Skadarlija Bohemian Quarter and at the “Familija” bistro.
As in previous years, apart from enjoying numerous performances, concerts and other entertaining contents, visitors to the Open Heart Street will also be able to join the humanitarian activities and help those most in need. The humanitarian activities of this year’s Open Heart Street will be dedicated to children and the construction of a new facility of the Belgrade Shelter and larger space for children at the existing facility. The funds will be collected from sales of festive greeting cards/postcards, which will also be the main symbols of this year’s Open Heart Street.