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BIG CEE: Driving Innovation and Growth in the Region

BIG CEE, a subsidiary of the renowned Israeli real estate group BIG Shopping Centers, continues to shape the future of retail and business development....

Stjepan Udovičić, Chief Executive Officer, Crnogorski Telekom

Reliable network for business success

Crnogorski Telekom is continuing its upward trajectory and has significant potential to maintain its leading position and achieve further long-term growth, says CEO Stjepan...

Raphael Krucker, CEO of Andermatt Swiss Alps and Luštica Bay

Growth Vision

Luštica Bay is quickly establishing itself as a cornerstone of Montenegro’s luxury real estate and tourism sectors. With a focus on creating a vibrant...

Rashad Aliyev, Portonovi CEO

Merging Tradition and Modern Luxury

Despite challenges, we have managed to implement ambitious plans and contribute to the growth of the country’s real estate market and tourism sector as...

Zoran Milovanović, CEO, MTEL

Always on the Right Side

MTEL this year commemorates 17 years of doing business as the absolute market leader, which is a result of immense dedication, continuous work, growth...

Zoran Hamović, Director And Editor-in-Chief Of Publishing Company Clio; President Of The Association Of Professional Publishers Of Serbia (Upis)

Only The Sky Is The Limit

The fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons

Book fairs are primarily seeking ways to survive as events. In that sense, some try, in various ways, to use more PR activities to reach and motivate more potential participants and visitors. However, for meeting and for the needs of, for example, buyers and sellers, the space of a fair under domes is not essential. Shaping the atmosphere of the fair is the joy of meeting with writers and publishers, as direct conversations are what motivate and compel people from other cities to come to Belgrade and stroll between the stands. Perhaps it is indeed the largest bookshop attended by everyone, or almost everyone, who publishes books and other useful publications. The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished. Nevertheless, if we speak in terms of numbers and percentages, if we quantify what is happening to print publications – from weekly newspapers to books – it is certain that someone will be able to say that there is no going back to the past, particularly after the experience of the coronavirus pandemic, but rather that there is an intensive development of electronic communications and non-exclusive exchanges of content.

The adaptation of fair events should head in the direction of digitalisation and creation of the virtual connecting of authors, visitors and journalists, which technology now makes possible. Only the sky is the limit in terms of the ways in which exceptional programmes can be made with relatively little funding. By combining the physical presence and video links, animation and the creation of books as a guide to augmented reality provides the opportunity for us to create interesting programmes for fresher and more desirable mise-en-scènes. The Frankfurt Book Fair is among those from which we can learn the most. It provided an excellent example of what can be done even during the pandemic, and actually provided directions to the world of new ways of gathering and functioning, revealing the future of what we’ve called a book and a book fair.

The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished

Should book fairs represent a way of fleeing the not-so-pleasant present or try to bring awareness to that present? Art is often unjustifiably defined as an escape from reality. When it is in fact the offer of a different reality that refines the existing one. You don’t get far by fleeing. But satisfaction lies in adjusting the existing reality, the feeling that we have done something better for ourselves and others. Good solutions and inspiring gestures have changed habits, created a more felicitous and noble reality in which it is desirable to live. Talented people change the environment in which they find themselves and entice others to follow them.

The Fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense, if that isn’t there, then it’s just a regular discount book sale and a gallery of various loons The Fair is first and foremost a large gathering of creative people in action. If their spirit is accentuated there, if their literature and ideas speak there, if they disrupt the public internally and externally with their charisma, by raising attention, if they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons who lease a stand to attract the attention of those who are similar to them. Massiveness doesn’t mean much in and of itself; less is always better. The privilege of the future has always resided in the small.

Comment

Stability & Reform Lead to Success

With continued political commitment and strategic planning, Montenegro is well-positioned to achieve sustainable growth and advance towards EU membership Montenegro has made significant strides in...

Comment by Zoran Panović

Accelerating History

Despite him having understandably utilised the world stage to criticise the West over its double standards and for “opening Pandora’s box” in Kosovo, where...

Iva Draškić Vićanović, Ph.D. Dean and full professor of the University of Belgrade Faculty of Philology

The Straw that Broke the Camel’s Back

Us eight deans of the University of Belgrade faculties that train teachers provided a high-quality and concise proposal that’s achievable in a short period....

Goran Roglić, Dean of the University of Belgrade Faculty of Chemistry

The Problems are Similar, but Others are Seeking Solutions

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Serbia Joins WHO Executive Board

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President Szújok: Hungary Will Do Everything to Help Serbia Become a Full EU Member Soon

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NALED: Nearly Half of Energy from Renewables by 2030

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Polish Prime Minister Donald Tusk: EU is not complete without Serbia

Poland supports Serbia’s European path, and the European Union is not complete without Serbia, stated Polish Prime Minister Donald...

Polish Prime Minister Donald Tusk: EU is not complete without Serbia

Poland supports Serbia’s European path, and the European Union is not complete without Serbia, stated Polish Prime Minister Donald...

Montenegro Bans Single-Use Plastics Under New Law

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Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

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Claudia Sheinbaum Sworn In as Mexico’s First Female President

In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...

New Portal Simplifies Residence and Work Permits for Foreign Citizens

Establishment of the Portal for Foreign Citizens simplified the procedure for obtaining temporary residence and work permits for foreign...

Polish Prime Minister Donald Tusk: EU is not complete without Serbia

Poland supports Serbia’s European path, and the European Union is not complete without Serbia, stated Polish Prime Minister Donald...

Montenegro Bans Single-Use Plastics Under New Law

In accordance with the Waste Management Law, Montenegro has officially banned plastic bags and single-use plastics as of this...

Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

Over the past decade, Serbia has significantly reduced its shadow economy, lowering it from 29.1% to 21.1% of GDP,...

Claudia Sheinbaum Sworn In as Mexico’s First Female President

In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...

New Portal Simplifies Residence and Work Permits for Foreign Citizens

Establishment of the Portal for Foreign Citizens simplified the procedure for obtaining temporary residence and work permits for foreign...
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