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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Vladimir Gligorov, Economist And Political Scientist

A Hand In The Budget Replaces Force

The advantage that those in power have – primarily the budget and propaganda – should prevail over political failures and hitherto unprecedented corruption. That is a replacement for harsher methods of stealing elections by force and trickery. It is better if a vote can be bought than if it has to be extorted or fabricated

Negotiations are being held on electoral conditions to ensure that the government doesn’t have the advantages that it has precisely because it holds power. An obvious example is public media channels like television. The government usually has multiple ways that it can use state television as a means of its own propaganda. The same can be said of public companies. And the whole public sector. That’s because careers and income and other opportunities depend on the will of those in power. Ahead of next April’s general elections, these sources of support have already been secured by the authorities, although salary increases and promises of new investments can be expected in order to secure votes in the elections.

The people who are in power have an advantage over the opposition in the fact that, while the opposition can make promises, the authorities can rely on their control of the national budget. And can share out the money, as they also do. That is neither specific to Serbia nor to the current government. The difference lies in the fact that the ruling parties are now preparing for elections in which the electorate should vote for or against one person, for or against the leader, and thus for or against electoral autocracy.

The basic message is that everything – salaries, pensions, jobs, roads, utilities, hospitals and schools, security in every sense – depends on one man and his connections around the world, both political and business.

Problems are increasingly being solved by promises rather than successes, so it cannot be excluded that it will be necessary to rely on harsher methods – of force and theft – to secure the desired outcome

The advantage that those in power have – primarily the budget and propaganda – should prevail over political failures and hitherto unprecedented corruption. That is a replacement for harsher methods of stealing elections by force and trickery. It is better if a vote can be bought than if it has to be extorted or fabricated. This is also because it isn’t a matter of merely winning these elections, but rather of securing the enduring omnipotence of one man and his party.

In a certain sense, the price is increasing primarily because the state of public healthcare is deteriorating significantly, with the prospect of things looking even worse during the time of the elections. And then also because there is an increasing number of scandals of all kinds, which are mainly related to the business interests of those in power. Under such circumstances, there is ordinarily a purge of the party, which is actually being announced.

And finally, help is coming in the form of escalating conflicts and the risk of insecurity at the borders and around the neighbourhood. Mobilization around the leader would certainly be useful, both for the election turnout and for the readiness to accept the election results however they’re achieved.

As far as can be seen, money will be handed out, salaries and pensions will increase, patriotism will be sought and the opposition will be accused of treason. It is calculated that this should be enough to ensure the desired outcome. However, given that public health risks are not abating and problems are increasingly being solved by promises rather than successes, it cannot be excluded that it will be necessary to rely on harsher methods – of force and theft – to secure the desired outcome.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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