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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Suzana Grubješić, Centre For Foreign Policy

Will The New Government Know Better?

Following the findings of the EC progress report, the new Serbian government is expected to redouble its efforts and speed up the reforms that are crucial to Serbia’s eu accession

Serbia has failed to open a single negotiation chapter this year. The EU’s progress report notes the shortcomings on the issues of judicial reform, corruption, media freedom and in many segments of the political criteria. Coupled with the rocky normalisation process with Kosovo, the lack of progress in key areas could harm the prospects of opening at least one negotiation chapter by the end of the year. The economic situation is more encouraging, and even this year’s outlook seems stable despite the COVID-19 pandemic and its detrimental impact on economies worldwide. Regional cooperation and good neighbourly relations are high on Serbia’s foreign policy agenda.

As a frontrunner among the current accession candidates and the largest country in the Western Balkans, Serbia is key to the region’s stability. Serbia is actively involved in numerous regional initiatives, some of which offer real prospects of enhanced cooperation and the easing of sometimes tense political relations. The formation of a common market and the implementation of four fundamental freedoms of the European Union would significantly increase the region’s capacities to meet the demands of the EU single market in the future, and the challenge of simultaneous economic and political transition.

Even if the accession process itself seems insurmountable and unending, it is in Serbia’s best interest

Following the findings of the progress report, the new Serbian government is expected to redouble its efforts and speed up the reforms that are crucial to Serbia’s EU accession. Democratic governance anchored on stable institutions, efficient public administration and an independent judiciary able to eradicate corruption and organised crime should undoubtedly remain strategic priorities, which can only materialise if the level of motivation to pursue domestic reforms remains high in the future. Even if the accession process itself seems insurmountable and unending, it is in Serbia’s best interest to become a modernised and Europeanised state.

The prospects of membership have always been among the most important arguments giving wind to the sails of pro-European political forces. The political choice of wanting to join the EU should be met with the political will to accept new members. The “European perspective” has been on the table for almost 20 years and now risks becoming an unconvincing notion. Stronger engagement of the EU would finally bring much needed positive dynamics to the enlargement process, reduce the risks of alternative external influences and thus (re)build a resilient alliance with all Western Balkan partners.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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