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Mercedes-Benz

Speed, Power and Luxury

Even with increased ground clearance, Mercedes-Benz vehicles from the AMG line never compromise on their sporting pedigree. Exceptional design, unique performance, comfort and unquestionable...

Bonnie Norman and Rob Russo, E3 International

Sustainable Energy for a Resilient World

We deliver sustainable energy strategies and solutions that benefit enterprise bottom lines, increase energy security, enhance electricity grid stability, support local and national government...

Vladan Krsman, Chief Technology Officer - Digital Grid, Schneider Electric Serbia

The Future of Power – Smart Grids Matter Today

Vladan Krsman from Schneider Electric Serbia, in his authored piece for CorD, discusses the development of One Digital Grid Platform — an innovative software...

Lidl Srbija KD

Food For a Better Tomorrow: Lidl’s Strategic Commitment

Awareness that our dietary choices are becoming a key factor in safeguarding human health and protecting the planet for a shared “better tomorrow” is...

Public Policy Research Centre (PPRC)

Decline in Gig Workers in Southeast Europe

In the first half of 2025, the number of gig workers continued to decline due to a combination of global economic uncertainty, market saturation,...

Stefan Milenković, Violinist

Art Is The Best Way To Promote A Country

It is invaluable that Serbia is nurturing its creative people and creative industries, and that this is recognised abroad, given that we really have a lot of potential and a lot of fantastic people who want to work, create and be part of the world, in the most professional sense.

It really seems as though Serbia is on the right track; that today’s Serbia is a modern, creative country that’s open to various ideas. It is a country that isn’t afraid to have a dialogue with anyone, that isn’t afraid of having a different opinion, but also of respecting different attitudes. This is important, because it is often in those points where thinking becomes skewed, coming up with a creative step and new ideas. It is invaluable that Serbia is nurturing its creative people and creative industries, and that this is recognised abroad, given that we really have a lot of potential and a lot of fantastic people who want to work, create and be part of the world, in the most professional sense. And today, thanks to technology, that’s easier than ever before. In this area Serbia is also very well positioned on the international map. It is important for us to be aware of global trends generally, regardless of the branch of industry in question, because that’s what puts us on the map and enables people to want to work with us. Communication and understanding form the basis of every job and every success.

We have many individuals who’ve been Serbian ambassadors to the world throughout the years. Unfortunately, they’ve most commonly been ambassadors who were resident abroad, because it was extremely tough for almost every industry in Serbia at one point or other. Those who had the opportunity to leave did so just to maintain continuity and that, in a way, was their only opportunity to help their country. To continue their activities…

I am here to help, with my knowledge and energy, as much as I can. That was not previously the case, while now the situation is significantly different. That’s very nice to see

That has changed a lot and it now seems to me that Serbia is very fertile ground, precisely for creative and innovative people, talented individuals with lots of ideas and the energy to work and create. And then it is certain that such people, groups or even companies really contribute to positively improving the image of their country. I can only personally talk about my industry, about art. In my opinion, that is the best way to promote any country. Not only with the help of talented people who are already celebrated and have stable and successful careers, but also with the help of young people who are on the rise. They need an environment in which they can develop themselves freely. And that always, and I mean always, must be a two-way street; for us to be open to the world and to leave the door open for the world to come to us. We need to set aside space for the exchange of ideas and quality, because that is the recipe for a good reputation and optimal development.

As for how much Serbia has given its creatives, I can only speak on the basis of what I’ve seen in recent times and state that a lot of work is really being done on that. One can see positive momentum and a willingness to invest in all creative industries, talented and young individuals who are just being formed, with the idea that their country takes care of them and enables them to acquire the best possible education. It is particularly dear to me to see really good will, energy, a positive and strong tailwind for personal growth and development. And, again, that is the best way to promote the country itself. I’m very happy to be part of that wave!

Golden Seal of the Yugoslav Film Archive Awarded to Tanja Bošković

Renowned Serbian actress Tanja Bošković received the Golden Seal, the highest honour awarded by the Yugoslav Film Archive for outstanding contributions to cinema, at...

Comment by Zoran Panović

One Step Forward, Two Steps Back

Former European Commission President Jean-Claude Juncker’s statement that Serbia had “travelled an impressive part of the path” towards the EU, and his encouragement (short...

Duško Lopandić Ph.D., diplomat

Dangerous Games

A policy without strategic direction resembles geopolitical Russian roulette—it erodes trust in Vučić and, in the long run, threatens Serbia’s security and international standing The...

Ivica Mladenović, Political Sociologist

With a Little Help from Our ‘Friends’

Strategic and economic interests – such as the Jadar lithium project – continues to drive EU support for stable authoritarian governance in Serbia. A...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

The XII Regional Summit of Governors, Ministers of Finance, and Directors of Tax Administrations was ceremoniously opened in Bečići,...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

The XII Regional Summit of Governors, Ministers of Finance, and Directors of Tax Administrations was ceremoniously opened in Bečići,...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

The XII Regional Summit of Governors, Ministers of Finance, and Directors of Tax Administrations was ceremoniously opened in Bečići,...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...
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