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Prof. Dr Ioanna Batsialou Medical Director and Founder of Ioanna REGEN Clinic

The “Age of Elegance” Concept

The Age of Elegance philosophy rests on the belief that beauty is not created through correction, but through balance – where health, vitality and...

Melanija Pavlović, General Manager, JAF Serbia

Eighteen Years of Trust

For nearly two decades, JAF Serbia has grown from a timber distributor into a partner providing complete, quality-driven solutions. At the same time, the...

Milena Avramović Bjelica and Tamara Bekčić, Directors and Co-Founders of Chapter 4 Agency

Global Thinking, Local Relevance

In an era when communication is becoming both global and deeply personalised, PR agencies are evolving into strategic partners of companies and brands. Chapter...

PremiQaMed by Mavie

Comprehensive Cancer Care ViennaLeading Expertiseand Personalised Treatment

Austria ranks among the world’s leaders in cancer treatment and research, offering patients access to the latest therapies, top specialists and state-of-the-art medical technology Cancer...

Mladen Samardžija, Commercial Director, wienerberger Central Balkan

Building on a Century of Innovation

By uniting its long-established brands under one name, wienerberger is strengthening its position in Serbia and across the region. The company’s focus on innovation,...

Stefan Milenković, Violinist

Art Is The Best Way To Promote A Country

It is invaluable that Serbia is nurturing its creative people and creative industries, and that this is recognised abroad, given that we really have a lot of potential and a lot of fantastic people who want to work, create and be part of the world, in the most professional sense.

It really seems as though Serbia is on the right track; that today’s Serbia is a modern, creative country that’s open to various ideas. It is a country that isn’t afraid to have a dialogue with anyone, that isn’t afraid of having a different opinion, but also of respecting different attitudes. This is important, because it is often in those points where thinking becomes skewed, coming up with a creative step and new ideas. It is invaluable that Serbia is nurturing its creative people and creative industries, and that this is recognised abroad, given that we really have a lot of potential and a lot of fantastic people who want to work, create and be part of the world, in the most professional sense. And today, thanks to technology, that’s easier than ever before. In this area Serbia is also very well positioned on the international map. It is important for us to be aware of global trends generally, regardless of the branch of industry in question, because that’s what puts us on the map and enables people to want to work with us. Communication and understanding form the basis of every job and every success.

We have many individuals who’ve been Serbian ambassadors to the world throughout the years. Unfortunately, they’ve most commonly been ambassadors who were resident abroad, because it was extremely tough for almost every industry in Serbia at one point or other. Those who had the opportunity to leave did so just to maintain continuity and that, in a way, was their only opportunity to help their country. To continue their activities…

I am here to help, with my knowledge and energy, as much as I can. That was not previously the case, while now the situation is significantly different. That’s very nice to see

That has changed a lot and it now seems to me that Serbia is very fertile ground, precisely for creative and innovative people, talented individuals with lots of ideas and the energy to work and create. And then it is certain that such people, groups or even companies really contribute to positively improving the image of their country. I can only personally talk about my industry, about art. In my opinion, that is the best way to promote any country. Not only with the help of talented people who are already celebrated and have stable and successful careers, but also with the help of young people who are on the rise. They need an environment in which they can develop themselves freely. And that always, and I mean always, must be a two-way street; for us to be open to the world and to leave the door open for the world to come to us. We need to set aside space for the exchange of ideas and quality, because that is the recipe for a good reputation and optimal development.

As for how much Serbia has given its creatives, I can only speak on the basis of what I’ve seen in recent times and state that a lot of work is really being done on that. One can see positive momentum and a willingness to invest in all creative industries, talented and young individuals who are just being formed, with the idea that their country takes care of them and enables them to acquire the best possible education. It is particularly dear to me to see really good will, energy, a positive and strong tailwind for personal growth and development. And, again, that is the best way to promote the country itself. I’m very happy to be part of that wave!

Comment by Zoran Panović

One Year Later

Paradoxically, it is the government that has taken on a revolutionary character through its impulse to rule everywhere and at every level – despite...

Anja Despotović, Student of the Faculty of Electrical Engineering, University of Belgrade

Elections Are the First Step Towards Healing the System

Real change requires more than removing those responsible for the crisis – it demands rebuilding institutions, restoring trust, and taking personal responsibility for the...

doc. dr Biljana Đorđević, Co-President of the Green–Left Front

The Way Out of the Crisis Lies in Elections

The way out of the crisis lies in elections that should lead to a peaceful transfer of power from illegitimate to legitimate representatives of...

Enes Džogović, Student at the State University of Novi Pazar

Free and Fair Elections Are the Only Acceptable Path

Elections are the socially acceptable way out of this crisis, but only the first step – the system must be changed fundamentally and over...

Albania Fully Digitalizes Customs

Albanian Customs has significantly simplified procedures, reducing bureaucracy and average processing times for businesses. Between January and October 2025,...

Over 12,500 Turkish Companies Operating in Montenegro

Montenegro today hosts more than 12,500 Turkish companies, reflecting strong confidence in the country’s economy, according to Burhan Genç,...

IV Regional Conference “Logistics Pulse of the Region 2025”

Join us at the 4th annual Regional Conference on Transport, Logistics and Supply Chains, focusing on innovations, regional cooperation...

Connecting Today’s Efforts to Tomorrow’s Europe

The European Investment Bank (EIB) and United Nations Office for Project Services (UNOPS) unite their messages ahead of the...

Serbia to Upgrade Medical Centres and Wastewater Infrastructure With EIB Global Financing of Over €192 Million

The European Investment Bank (EIB Global) is committing €192.5 million for Serbia to upgrade medical centers and sanitation infrastructure. The...

Albania Fully Digitalizes Customs

Albanian Customs has significantly simplified procedures, reducing bureaucracy and average processing times for businesses. Between January and October 2025,...

Over 12,500 Turkish Companies Operating in Montenegro

Montenegro today hosts more than 12,500 Turkish companies, reflecting strong confidence in the country’s economy, according to Burhan Genç,...

IV Regional Conference “Logistics Pulse of the Region 2025”

Join us at the 4th annual Regional Conference on Transport, Logistics and Supply Chains, focusing on innovations, regional cooperation...

Serbia to Upgrade Medical Centres and Wastewater Infrastructure With EIB Global Financing of Over €192 Million

The European Investment Bank (EIB Global) is committing €192.5 million for Serbia to upgrade medical centers and sanitation infrastructure. The...

Are AI Workers Worth the Risk?

As companies rush to replace employees with artificial intelligence, the promise of massive savings hides a much costlier truth. AI...

Albania Fully Digitalizes Customs

Albanian Customs has significantly simplified procedures, reducing bureaucracy and average processing times for businesses. Between January and October 2025,...

Over 12,500 Turkish Companies Operating in Montenegro

Montenegro today hosts more than 12,500 Turkish companies, reflecting strong confidence in the country’s economy, according to Burhan Genç,...

IV Regional Conference “Logistics Pulse of the Region 2025”

Join us at the 4th annual Regional Conference on Transport, Logistics and Supply Chains, focusing on innovations, regional cooperation...

Serbia to Upgrade Medical Centres and Wastewater Infrastructure With EIB Global Financing of Over €192 Million

The European Investment Bank (EIB Global) is committing €192.5 million for Serbia to upgrade medical centers and sanitation infrastructure. The...

Are AI Workers Worth the Risk?

As companies rush to replace employees with artificial intelligence, the promise of massive savings hides a much costlier truth. AI...
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