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Nikola Pejović, Umka Cardboard Mill General Manager

Sustainability and Quality as Foundations of Trust

The Umka Cardboard Mill boasts a rich tradition dating all the way back to 1939, when it was first established to produce paper and...

Miodrag Kostić Endowment

Palace of Science Welcomes Visitors

Thanks to Miodrag Kostić’s gift to the Serbian society that’s worth over 25 million euros, an area of 5,500m² in one of Belgrade’s most...

dm drogerie

CSR Marks Milestone Year for dm

Retail chain dm drogerie markt, a leader in corporate social responsibility in Serbia, concluded its anniversary year with numerous humanitarian activities and monetary and...

Kathrine Decorzant, general manager, JTI Adriatica

Benchmark for Success

JTI represents one of the largest Japanese investments in Serbia and the country’s leading tobacco company, which has been recognised as a Top Employer...

Aleksandar Momčilović, sales and service manager at Daikin Serbia (Heating & Cooling expert)

Trust Built on Expertise

Daikin has introduced many global “firsts” and patented technologies that have become indispensable in modern air conditioners and heat pumps ~ says Diakin Serbia’s...

Srđan Verbić Ph.D., Professor At Metropolitan University - FEFA, Former Education Minister

This Planet Has Many Who Are Cheaper Than Us

For whom telemigration will be a “win” and for whom it will be a “loss” depends on the national strategy. Entering the global market of online jobs mustn’t be ad hoc and left down to the resourcefulness of individuals

We don’t know precisely how many workers there are from Serbia who are doing online jobs for foreign employers and whether that number is growing significantly. Those people are mostly “invisible”. We are better informed when it comes to the profile of jobs being applied for. Interest is growing when it comes to providing some lower-paid services not requiring special qualifications, though the offer of jobs isn’t growing at the same pace. These are often translation and administrative services, online sales, web design etc. On the other hand, demand for well-paid, highly-qualified workers, such as designers, architects or managers, is stagnating and not much room exists for new workers. Even if we did happen to have them – in reality, we are losing our qualified workforce – there isn’t sufficient work available on online platforms for these people.

It is often said of telemigration, infinitely superficially, that it is a “win-win” situation that suits both employers and those performing jobs for them. For all those who lost their jobs or acceptable working conditions as a result of global online platforms, it is a big “loss”. For whom telemigration will be a “win” and for whom it will be a “loss” depends on the national strategy. Entering the global market of online jobs mustn’t be ad hoc and left down to the resourcefulness of individuals. We have to keep an eye on the fact that “platform workers” most often lack legal employment status, but also health and social insurance.

Demand for well-paid, highly-qualified workers, such as designers, architects or managers, is stagnating and not much room exists for new workers

It isn’t good for them all to be freelancers. Some sense of security must exist in employment, particularly with an employer that the worker has never had an opportunity to meet in person. A planned approach would certainly have to include various forms of support for all those who opt for this type of work. Platform workers require mentors, legal and business advisors, marketing experts etc. The competition is huge in that world of online “lackeys” and everyone has to build their own position and reputation. And few are able to solve that on their own. They need the help of the community if we want Serbian specialists to be recognised as reliable professionals who offer a high-quality service. If we want to offer low prices instead of quality, then we’ve already lost. This planet has many who are cheaper than us.

Telemigration cannot preserve a country’s workforce, but it can preserve its citizens. If there are no domestic online jobs able to rival those offered by foreign companies, then online workers are only here physically, while their entire careers, business plans and contacts reside elsewhere. Our companies must also join platforms and offer online jobs globally. The environment for platform work would thereby improve, and we would be rendered more visible as a market.

Comment by Zoran Panović

The Absurdity of Reality

Amid the unfolding upheaval surrounding Trump’s return to the White House, mass Student-led protests have erupted in Serbia. The trigger was a tragedy at...

Florian Bieber, Professor for Southeast European History and Politics at the University of Graz and director of the Centre for Southeast European Studies

Autocratic Regimes Spark Mass Protests

Protests in Slovakia, Georgia and Serbia stem from different causes, but reflect broader political frustration and often inspire one another There have been large protest...

Vladan Marjanović, journalist of weekly news magazine Radar

Violence Threatens from Above and Below

With Trump’s return to the White House, the world has entered a period in which the power of state repression, based on the violating...

Slobodan G. Markovich, Faculty of Political Science of the University of Belgrade

The Mutiny of Zoomers and the Belgrade Student Protests

Gen Z in the West and Serbia seeks security and respect, expecting institutions – and not politicians – to deliver. Using likes, dislikes and...

European Motorcycle Sales Surge in 2024

In 2024, Europe's five largest motorcycle markets saw a notable increase in sales, fueled by the demand for urban...

A New Front in the Trade War

President Donald Trump’s decision to impose 25% tariffs on steel and aluminum imports is stirring fresh tensions, particularly with...

Swiss-Serbian Chamber Elects New Board

The General Assembly of the Swiss-Serbian Chamber of Commerce was held on 5th February 2025 at the premises of the...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

IWC Opens Call for Proposals for Women Empowerment Projects in Serbia

Following the success of its 2024 Charity Bazaar, which raised over 4 million RSD, the International Women’s Club of...

European Motorcycle Sales Surge in 2024

In 2024, Europe's five largest motorcycle markets saw a notable increase in sales, fueled by the demand for urban...

A New Front in the Trade War

President Donald Trump’s decision to impose 25% tariffs on steel and aluminum imports is stirring fresh tensions, particularly with...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

European Motorcycle Sales Surge in 2024

In 2024, Europe's five largest motorcycle markets saw a notable increase in sales, fueled by the demand for urban...

A New Front in the Trade War

President Donald Trump’s decision to impose 25% tariffs on steel and aluminum imports is stirring fresh tensions, particularly with...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...
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