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Danilo Savic, CEO of Data Cloud Technology

Leading the Digital Revolution

Despite having been established only four years ago, the Government Data Centre represents the infrastructural cornerstone of Serbia’s digitalisation strategy, and recent accolades confirm...

Roman Kratochvil, CE Industries Managing Partner, Beohemija CEO

Three Decades of Growth and Success

Our focus in 2025 will be on innovation, sustainability and optimising production processes, which will fortify Beohemija’s position as a key regional player, says...

Andrijana Đorđević, Centrosinergija General Manager

Focusing on Clients and Processes Leads to Success

As one of the leading distribution companies in Serbia, Centrosinergija achieves excellence through a focus on clients and responsible processes. By emphasising innovation, automation...

CPI Property Group (CPIPG)

STOP SHOP The Place for Shopping, Gathering and Entertainment

As a longstanding investor in the Serbian market, CPI Property Group invests in projects that not only contribute to the development of local communities,...

Scordia International Properties

A Smart Investment in Tradition: Ethno Household as a Business Opportunity for the Future

In a world where financial stability is increasingly challenging, real estate remains one of the most reliable investments. Unlike stocks, bonds, or cryptocurrencies, which...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

Comment

From Angela To Donald

EU enlargement has been treated as an important security matter since the outbreak of the war in Ukraine, providing more encouragement to candidate countries...

Aleksandar R. Miletić, Research Associate of the Institute for Recent History of Serbia; Executive Director of the Centre for History Studies and Dialogue

Trump’s Troublesome Decisions for a Troubled World

If Trump’s election promises are realised, the global landscape could shift dramatically, with potential economic strain on the EU and increased refugee flows During his...

Duško Lopandić, Ph.D diplomat and president of the European Movement in Serbia’s Forum for International Relations

What Awaits Europe?

The European Union appears to lack the required unity and preparedness to adapt to new global challenges. Will it continue to wait for U.S....

Ivan Vejvoda, political scientist

Institutions and Their Would-be Destroyers and Defenders

The malevolent nature of Trump’s intentions isn’t disputed; the question is whether American democracy has strong enough safeguards to contain those intentions Donald Trump’s more...

EPS, Telekom, and NIS Lead Serbia’s Economy in 2023

Elektroprivreda Srbije (EPS) emerged as Serbia's most successful economic entity in 2023, achieving the highest profitability, revenues, and financial...

Mitarh Studio Unveils Visuals for Belgrade Aquarium

Architectural studio "Mitarh" has revealed visualizations for the planned Belgrade Aquarium, set to be built on the site of...

Giaufret and Konrad Visit Serbia’s First EPS Wind Farm

European Union and German ambassadors, Emanuele Giaufret and Anke Konrad, visited the construction site of the Kostolac wind farm alongside...

EIB Appoints Damien Sorrell as New Head of Regional Hub for the Western Balkans

The European Investment Bank (EIB Global) has appointed Damien Sorrell as the new Head of the Regional Hub for...

Kovačica Naive Art Added to UNESCO Intangible Cultural Heritage List

Kovačica naive art, an element of Serbia's intangible cultural heritage, has been inscribed on the UNESCO Representative List of...

EIB Appoints Damien Sorrell as New Head of Regional Hub for the Western Balkans

The European Investment Bank (EIB Global) has appointed Damien Sorrell as the new Head of the Regional Hub for...

Oxford Announces Word of the Year for 2024

After more than 37,000 votes, public discussions around the globe, and linguistic data analysis, Oxford has declared "brain rot"...

The Ritz-Carlton to Redefine Luxury in Belgrade

Belgrade is set to welcome one of the world’s most prestigious luxury hotel brands, The Ritz-Carlton, following the signing...

Robert Fico: Slovakia Will Never Betray Serbia on the Kosovo Issue

Slovakia and Serbia can rely on each other, and Slovakia respects Serbia’s territorial integrity and will never betray Serbia...

MFIC Highlights Modest Gains in Montenegro’s Business Climate with 2024 Recommendations

The Montenegrin Foreign Investors Council (MFIC) has released its White Book - Investment Climate in Montenegro 2024, highlighting a...

EIB Appoints Damien Sorrell as New Head of Regional Hub for the Western Balkans

The European Investment Bank (EIB Global) has appointed Damien Sorrell as the new Head of the Regional Hub for...

Oxford Announces Word of the Year for 2024

After more than 37,000 votes, public discussions around the globe, and linguistic data analysis, Oxford has declared "brain rot"...

The Ritz-Carlton to Redefine Luxury in Belgrade

Belgrade is set to welcome one of the world’s most prestigious luxury hotel brands, The Ritz-Carlton, following the signing...

Robert Fico: Slovakia Will Never Betray Serbia on the Kosovo Issue

Slovakia and Serbia can rely on each other, and Slovakia respects Serbia’s territorial integrity and will never betray Serbia...

MFIC Highlights Modest Gains in Montenegro’s Business Climate with 2024 Recommendations

The Montenegrin Foreign Investors Council (MFIC) has released its White Book - Investment Climate in Montenegro 2024, highlighting a...
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