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Dr. Ioanna Batsialou, owner of Polyclinic Ioanna Regen

A Balance of Commitment to Work, Family, and Innovation in Medicine

Professor Dr. Ioanna Batsialou, the founder and medical director of POLYCLINIC IOANNA REGEN, has established high standards in regenerative and aesthetic medicine in Serbia...

Vladimir Milanović, Director, Masdar Taaleri Generation

Čibuk 2 Advancing as Planned

Through the development of Čibuk 1, we paved the way for others. The implementation of Čibuk 2 is advancing according to plan, while Čibuk...

Chad Blewitt, Jadar Project Managing Director

Lithium’s Future and Rio Tinto’s Vision for Jadar

Rio Tinto’s Chad Blewitt addresses public concerns, environmental safety measures, and the economic potential of Serbia’s Jadar Project For many, Rio Tinto’s Jadar project represents...

Dr Nevenka Raketić, M.D.Ph.D Specialist in Pediatrics and Immunology, Owner and Founder of Polyclinic “Dr. Raketić”

Comprehensive Health Checks for Long-Lasting Wellbeing

In today’s fast-paced world, maintaining good health is more crucial than ever. The pressures of modern life, coupled with high stress levels, demand that...

Generali Osiguranje Srbija

AdvanceCare for Greater Customer Experience

Generali Serbia has introduced an innovative digital solution for health insurance that aims to enhance the customer experience and improve claims management With its newly...

Sofija Stefanović, Physical Anthropologist

We Need To Believe In Ourselves

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live.

When we consider the image of the modern Serbia, I think it is worth mentioning the book Imagining the Balkans, the brilliant work of historian Marija Todorova. Specifically, she explains how the centurieslong negative image of the Balkan countries in the Western world led to an incredibly terrible and enduring effect that is even present to this day – we have ourselves begun to believe that we are bad precisely because of the impression that others had of us.

In that sense, image – as the sum of beliefs, impressions and ideas that someone has about us – is not at all insignificant when it comes to forming our opinion of ourselves. It is precisely because of that, and due to the need for the opinions of others to stop influencing us in a negative way, that the key to our change is not in the planned creation of some new image of Serbia in the eyes of others, but rather in us starting to believe that we are good and not bad in the way that we are still often viewed today.

Serbia should enable the recognising, support and respect of creativity, and that will restore our faith that we are good. Belief that we are good should be the new image of Serbia

The first step in really making that happen is for us to get acquainted with our own values, to recognise the pillars of our heritage and culture, because we will then walk proudly through the ramparts of ancient fortifications throughout Serbia and stop using them as rubbish dumps.

What helps us to uncover the values of the modern Serbia is the increasing public presence of the results of the work of creative people. Their presence inspires and demonstrates that our country has an essential treasure: people who are capable of creating top works, regardless of the circumstances under which they live. That character, that drive for us to create no matter what, is perhaps one of our greatest values. Creatives don’t only change our perception of Serbia, but their works also represent an inexhaustible source of inspiration. It is precisely because of the values of creative people that it is necessary for our society to create a lasting support pillar for their creativity, because creativity is actually the foundation and source of the development of humanity as a whole.

Comment by Zoran Panović

Accelerating History

Despite him having understandably utilised the world stage to criticise the West over its double standards and for “opening Pandora’s box” in Kosovo, where...

Iva Draškić Vićanović, Ph.D. Dean and full professor of the University of Belgrade Faculty of Philology

The Straw that Broke the Camel’s Back

Us eight deans of the University of Belgrade faculties that train teachers provided a high-quality and concise proposal that’s achievable in a short period....

Goran Roglić, Dean of the University of Belgrade Faculty of Chemistry

The Problems are Similar, but Others are Seeking Solutions

The deans who submitted the initiative with a proposed solution to the Government of Serbia have yet to receive an official response. We don’t...

Velimir Šećerov, Ph.D. Full Professor at the University of Belgrade Faculty of Geography

React Promptly & Secure Additional Mechanisms of Motivation

It is the government’s job to increase budget allocations for education (and science) significantly, provide a set of laws that guarantees teachers’ safety and...

Western Balkan Leaders Sign Key Agreement for Enhanced Cooperation

At the 10th Berlin Process Summit, the leaders of the Western Balkans signed the Berlin Declaration, committing to strengthening...

Czech Foreign Minister Jan Lipavský: Czechia is One of Serbia’s Most Important Investors

The relationship between Czechia and Serbia is strong and friendly, with Czechia ranking among Serbia's top 10 foreign trade...

Turkish President Erdogan Calls Relations with Serbia a “Golden Era” During Belgrade Visit

Turkish President Recep Tayyip Erdogan described relations between Turkey and Serbia as a "golden era" during his visit to...

Portrait of King Alexander Karađorđević by Paja Jovanović Returned to Serbia

The "For the Serbian People and State" Foundation has returned to Serbia a portrait of King Alexander Karađorđević, created...

Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

Over the past decade, Serbia has significantly reduced its shadow economy, lowering it from 29.1% to 21.1% of GDP,...

Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

Over the past decade, Serbia has significantly reduced its shadow economy, lowering it from 29.1% to 21.1% of GDP,...

Claudia Sheinbaum Sworn In as Mexico’s First Female President

In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...

New Portal Simplifies Residence and Work Permits for Foreign Citizens

Establishment of the Portal for Foreign Citizens simplified the procedure for obtaining temporary residence and work permits for foreign...

Protecting Belgrade’s Generalštab is a Matter of Law and Public Interest

Europa Nostra, the leading European heritage civil society network, covering over 40 countries, and working closely with the European...

First Major CEBAC Conference Brings Together Over 200 European Companies in Serbia

Belgrade played host to the inaugural conference of the Council of European Business Associations and Chambers of Commerce in...

Serbia Cuts Shadow Economy by Over a Quarter in a Decade, Driven by Digital Reforms

Over the past decade, Serbia has significantly reduced its shadow economy, lowering it from 29.1% to 21.1% of GDP,...

Claudia Sheinbaum Sworn In as Mexico’s First Female President

In a historic moment for Mexico, Claudia Sheinbaum has been sworn in as the country's first female president, marking...

New Portal Simplifies Residence and Work Permits for Foreign Citizens

Establishment of the Portal for Foreign Citizens simplified the procedure for obtaining temporary residence and work permits for foreign...

Protecting Belgrade’s Generalštab is a Matter of Law and Public Interest

Europa Nostra, the leading European heritage civil society network, covering over 40 countries, and working closely with the European...

First Major CEBAC Conference Brings Together Over 200 European Companies in Serbia

Belgrade played host to the inaugural conference of the Council of European Business Associations and Chambers of Commerce in...
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