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Mercedes-Benz

Speed, Power and Luxury

Even with increased ground clearance, Mercedes-Benz vehicles from the AMG line never compromise on their sporting pedigree. Exceptional design, unique performance, comfort and unquestionable...

Bonnie Norman and Rob Russo, E3 International

Sustainable Energy for a Resilient World

We deliver sustainable energy strategies and solutions that benefit enterprise bottom lines, increase energy security, enhance electricity grid stability, support local and national government...

Vladan Krsman, Chief Technology Officer - Digital Grid, Schneider Electric Serbia

The Future of Power – Smart Grids Matter Today

Vladan Krsman from Schneider Electric Serbia, in his authored piece for CorD, discusses the development of One Digital Grid Platform — an innovative software...

Lidl Srbija KD

Food For a Better Tomorrow: Lidl’s Strategic Commitment

Awareness that our dietary choices are becoming a key factor in safeguarding human health and protecting the planet for a shared “better tomorrow” is...

Public Policy Research Centre (PPRC)

Decline in Gig Workers in Southeast Europe

In the first half of 2025, the number of gig workers continued to decline due to a combination of global economic uncertainty, market saturation,...

Aleksandra Vidaković Lazić, Country Medical Director, Roche

Radical Changes Are Reshaping Healthcare

Innovations in the health sector are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors

The healthtech sector is currently one of the most dynamic in technology – aging populations, increasing patient demands and the rise of lifestyle diseases, coupled with pressure on the costs for delivering care, are forcing healthcare providers to innovate in order to improve the quality of their services and lower their prices.

Those innovations are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors. IoT connectivity also plays a key role. And data is central, but not on its own. Up until three-to-five years ago, all that healthcare data was just sitting there. But it’s now being analysed and interpreted. This is the most radical change happening in healthcare.

Healthcare organisations have seen an explosive rate of growth in health data. Healthcare professionals are challenged to remain up to date with information and consider all relevant data for each patient diagnosis and treatment decision. Fortunately, digitalisation increases not only the ability to collect, store and manage data, but also to connect individual data points for analysis.

Serbia has strong potential for healthcare start-ups based on its strong it sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector

By managing the wealth of data on individuals and their illnesses, new tools can help speed up the time to treatment and improve the quality of patient care. The availability, standardisation and integration of data present several opportunities, but success requires proper and secure data management infrastructure. Clinical decision support software leverages analytics to transform large amounts of data into insights that can improve and personalise patient care, simplifying clinician navigation of the increasing complexity of medical information. It allows clinicians to shift their focus to that which matters most: the patient.

We today have an unprecedented opportunity to personalise healthcare by capturing and analysing a inundation of data. The convergence of medicine and technology, combined with exponentially growing industry knowledge, clinical trial findings and real-world evidence, enable a deeper understanding of how to treat an individual.

Unlocking the insights contained in patient health, genomic and phenotypic data is of high value to all key stakeholders in the healthcare ecosystem: patients, providers, payers, the commercial sector and the life sciences sector. Serbia has strong potential for healthcare start-ups based on its strong IT sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector. The officially announced five-year strategic plan and three-year action plan for the digitalisation of Serbian healthcare provides detailed definitions of the process of structuring, quality control, longitudinal integration, data anonymisation and sharing. Almost all healthcare institutions have information systems, while more than 85% of them share the same platform.

Comment by Zoran Panović

One Step Forward, Two Steps Back

Former European Commission President Jean-Claude Juncker’s statement that Serbia had “travelled an impressive part of the path” towards the EU, and his encouragement (short...

Duško Lopandić Ph.D., diplomat

Dangerous Games

A policy without strategic direction resembles geopolitical Russian roulette—it erodes trust in Vučić and, in the long run, threatens Serbia’s security and international standing The...

Ivica Mladenović, Political Sociologist

With a Little Help from Our ‘Friends’

Strategic and economic interests – such as the Jadar lithium project – continues to drive EU support for stable authoritarian governance in Serbia. A...

Dr Srećko Đukić, Ambassador, Forum for International Relations, Belgrade

From One Misstepto Another – and Back Again

Tragedy lies not only in our failure to comprehend the changes that followed the fall of the Berlin Wall, but also in our continuing...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

US and China to Resume Trade Talks in London

In a high-stakes diplomatic turn, Chinese Vice Premier He Lifeng is set to meet top U.S. officials in London...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

US and China to Resume Trade Talks in London

In a high-stakes diplomatic turn, Chinese Vice Premier He Lifeng is set to meet top U.S. officials in London...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

US and China to Resume Trade Talks in London

In a high-stakes diplomatic turn, Chinese Vice Premier He Lifeng is set to meet top U.S. officials in London...
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