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Nikola Pejović, Umka Cardboard Mill General Manager

Sustainability and Quality as Foundations of Trust

The Umka Cardboard Mill boasts a rich tradition dating all the way back to 1939, when it was first established to produce paper and...

Miodrag Kostić Endowment

Palace of Science Welcomes Visitors

Thanks to Miodrag Kostić’s gift to the Serbian society that’s worth over 25 million euros, an area of 5,500m² in one of Belgrade’s most...

dm drogerie

CSR Marks Milestone Year for dm

Retail chain dm drogerie markt, a leader in corporate social responsibility in Serbia, concluded its anniversary year with numerous humanitarian activities and monetary and...

Kathrine Decorzant, general manager, JTI Adriatica

Benchmark for Success

JTI represents one of the largest Japanese investments in Serbia and the country’s leading tobacco company, which has been recognised as a Top Employer...

Aleksandar Momčilović, sales and service manager at Daikin Serbia (Heating & Cooling expert)

Trust Built on Expertise

Daikin has introduced many global “firsts” and patented technologies that have become indispensable in modern air conditioners and heat pumps ~ says Diakin Serbia’s...

Aleksandra Vidaković Lazić, Country Medical Director, Roche

Radical Changes Are Reshaping Healthcare

Innovations in the health sector are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors

The healthtech sector is currently one of the most dynamic in technology – aging populations, increasing patient demands and the rise of lifestyle diseases, coupled with pressure on the costs for delivering care, are forcing healthcare providers to innovate in order to improve the quality of their services and lower their prices.

Those innovations are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors. IoT connectivity also plays a key role. And data is central, but not on its own. Up until three-to-five years ago, all that healthcare data was just sitting there. But it’s now being analysed and interpreted. This is the most radical change happening in healthcare.

Healthcare organisations have seen an explosive rate of growth in health data. Healthcare professionals are challenged to remain up to date with information and consider all relevant data for each patient diagnosis and treatment decision. Fortunately, digitalisation increases not only the ability to collect, store and manage data, but also to connect individual data points for analysis.

Serbia has strong potential for healthcare start-ups based on its strong it sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector

By managing the wealth of data on individuals and their illnesses, new tools can help speed up the time to treatment and improve the quality of patient care. The availability, standardisation and integration of data present several opportunities, but success requires proper and secure data management infrastructure. Clinical decision support software leverages analytics to transform large amounts of data into insights that can improve and personalise patient care, simplifying clinician navigation of the increasing complexity of medical information. It allows clinicians to shift their focus to that which matters most: the patient.

We today have an unprecedented opportunity to personalise healthcare by capturing and analysing a inundation of data. The convergence of medicine and technology, combined with exponentially growing industry knowledge, clinical trial findings and real-world evidence, enable a deeper understanding of how to treat an individual.

Unlocking the insights contained in patient health, genomic and phenotypic data is of high value to all key stakeholders in the healthcare ecosystem: patients, providers, payers, the commercial sector and the life sciences sector. Serbia has strong potential for healthcare start-ups based on its strong IT sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector. The officially announced five-year strategic plan and three-year action plan for the digitalisation of Serbian healthcare provides detailed definitions of the process of structuring, quality control, longitudinal integration, data anonymisation and sharing. Almost all healthcare institutions have information systems, while more than 85% of them share the same platform.

Comment by Zoran Panović

The Absurdity of Reality

Amid the unfolding upheaval surrounding Trump’s return to the White House, mass Student-led protests have erupted in Serbia. The trigger was a tragedy at...

Florian Bieber, Professor for Southeast European History and Politics at the University of Graz and director of the Centre for Southeast European Studies

Autocratic Regimes Spark Mass Protests

Protests in Slovakia, Georgia and Serbia stem from different causes, but reflect broader political frustration and often inspire one another There have been large protest...

Vladan Marjanović, journalist of weekly news magazine Radar

Violence Threatens from Above and Below

With Trump’s return to the White House, the world has entered a period in which the power of state repression, based on the violating...

Slobodan G. Markovich, Faculty of Political Science of the University of Belgrade

The Mutiny of Zoomers and the Belgrade Student Protests

Gen Z in the West and Serbia seeks security and respect, expecting institutions – and not politicians – to deliver. Using likes, dislikes and...

IWC Opens Call for Proposals for Women Empowerment Projects in Serbia

Following the success of its 2024 Charity Bazaar, which raised over 4 million RSD, the International Women’s Club of...

Neoplanta Celebrates New Life with Generous Gesture

In a touching display of community spirit, Neoplanta, a renowned food company based in Novi Sad, once again marked...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

AgroBelgrade 2025 – A Hub for Innovation and Trade in Agriculture and Horticulture

Over 500 exhibitors will converge at the three-day AgroBelgrade 2025, bringing together the best of Eastern Europe’s fruit, vegetable,...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

UK Surges to Second in Global Investment Rankings, Offering Hope Amid Economic Uncertainty

In a remarkable shift, the UK has surged to second place in global investment rankings, overtaking Germany, China, and...

Orban Visits Belgrade: Hungary and Serbia Aim for Affordable Energy for All

Hungarian Prime Minister Viktor Orban emphasized the joint goal of Hungary and Serbia to make energy accessible to citizens...

Nigeria Joins BRICS as a Partner Country

Nigeria has been admitted to BRICS as a partner country, the Brazilian Ministry of Foreign Affairs announced. Brazil currently...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

UK Surges to Second in Global Investment Rankings, Offering Hope Amid Economic Uncertainty

In a remarkable shift, the UK has surged to second place in global investment rankings, overtaking Germany, China, and...

Orban Visits Belgrade: Hungary and Serbia Aim for Affordable Energy for All

Hungarian Prime Minister Viktor Orban emphasized the joint goal of Hungary and Serbia to make energy accessible to citizens...

Nigeria Joins BRICS as a Partner Country

Nigeria has been admitted to BRICS as a partner country, the Brazilian Ministry of Foreign Affairs announced. Brazil currently...
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