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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Natalija Perišić, Associate Professor at the University of Belgrade’s Faculty of Political Science

Short-Sighted Policies Exposed by the Pandemic

The COVID-19 epidemic has shown the great importance of sectors like health, education and social policy, which were devastated in the previous period as a result of mistaken policies. Allocating funding for them should be understood and conceived as an investment in the future

The new government must place the greatest emphasis on the economy. It would simultaneously prove disastrous if the emphasis on the economy is not balanced with the implementation of measures in other areas and fails to take into account the general situation in society. It would be disastrous to have economic logic that doesn’t consider the consequences of the economic and financial crisis, the aging of the population and the emigrations of young people. In that sense, it is essential that investments in the economy take into account the situation in the areas of health, education and social policy in general. Costs for the latter can and should be conceived in such a way that they have the character of an investment. We have seen the significance of all of them during the COVID-19 epidemic.

Healthcare will certainly be an area that is emphasised due to the current situation and expectations of the development of the situation. However, healthcare was in an unenviable situation even without this epidemic. It has been devastated in various ways over the years, with the direct or indirect impact of health policy. Unclear relations between the public and private health sectors, long waiting lists for diagnostics and treatment, bans on hiring in the public sector, departures abroad of doctors and nurses – these are just some indicators of the problems confronting the healthcare sector.

It would be disastrous to have economic logic that doesn’t consider the consequences of the economic and financial crisis, the aging of the population and the emigrations of young people

The current epidemic has exposed those problems to the very core, but it did not create them. The protraction of the health crisis can be expected even after the end of the epidemic. It will then be time to “pay up” for treating all those illnesses that were postponed during the epidemic. Education will also be in focus as a result of the epidemic, although this sector is also facing a number of crises that are unrelated to the epidemic. Their indicators range from the poor achievements of Serbian school pupils on PISA tests to peer-to-peer violence.

Social protection, which should represent one of the automatic stabilisers of the poor economic situation, is facing demands for a reduction in already modest resources. I can no longer count the situations in which people cite domestic partner violence, poor treatment of children and the elderly, inadequate protection mechanisms for persons deprived of the ability to work etc. Finally, all types of migration – emigrations of young people, immigrations and transits of irregular migrants – and a lack of integration measures will also intensify after the opening of borders, which requires the State to have a dedicated approach.

It is important for the state to approach all these areas proactively. It is important for measures in different areas to be implemented in a coordinated manner and with the same common goals, in order to enhance their impact. It is important to hear the voices of citizens, who are the users of these systems.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Serbia’s Digital Ascent: ICT Exports Surge 14%, Reinforcing Regional Tech Leadership

Serbia is rapidly cementing its role as a digital leader in Southeast Europe, with ICT (information and communication technologies)...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Serbia’s Digital Ascent: ICT Exports Surge 14%, Reinforcing Regional Tech Leadership

Serbia is rapidly cementing its role as a digital leader in Southeast Europe, with ICT (information and communication technologies)...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Serbia’s Digital Ascent: ICT Exports Surge 14%, Reinforcing Regional Tech Leadership

Serbia is rapidly cementing its role as a digital leader in Southeast Europe, with ICT (information and communication technologies)...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...
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