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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Milojko Arsić, professor of the University of Belgrade Faculty of Economics

Uncertain Gains

Although 2024’s economic growth could be only slightly higher than this year’s, the fundamentals of that growth could be far more solid. However, a lot depends on geopolitical risks

The Serbian economy could achieve slightly faster GDP growth during the next year than it has this year, on condition that the situation doesn’t worsen significantly in the world economy, and particularly in the European economies, and that Serbia’s relations with the EU don’t deteriorate. GDP growth could reach 2.5-3% in 2024, which at first glance appears to be a modest increase compared to this year. However, it is important to consider that this year’s growth of 2% was largely a result of the one-off recovery of agriculture from last year’s drought, as well as the unusually high increase in construction activity. If not for these one-off factors that cannot be counted on reoccurring next year, this year’s GDP growth would have stood at around 1%.

The expected increase in the rate of GDP growth is based on the assumption that world market prices of energy and other primary products will remain at the current level over the coming year, but also that the European economies will grow somewhat faster than they did this year. Increases in state spending ahead of the extraordinary elections will have a positive impact on the growth of the economy in the first months of next year, but this effect will be short-lived and modest. On the other hand, interest rates, which will remain at a high level, will inhibit the stronger acceleration of economic growth.

The possible worsening of Serbia’s relations with the EU, which is the source of the majority of investments and loans in Serbia, and which receives the majority of Serbian export products, would impact on decelerating economic growth

High interest rates will have a negative impact on investments, including FDI, and will particularly impact activities such as construction, the production of capital equipment and consumer goods. The expansionary fiscal policy that was implemented in the last quarter of 2023 will slow the pace at which inflation declines, which will prolong the need for the National Bank of Serbia to implement a restrictive monetary policy, and this will in turn slow the economy’s recovery in the second half of next year.

The predicted growth could be lower if some of the geopolitical risks materialise, leading to a significant increase in energy prices. The possible worsening of Serbia’s relations with the EU, which is the source of the majority of investments and loans in Serbia, and which receives the majority of Serbian export products, would impact on decelerating economic growth. Finally, a poor agricultural season, which is becoming increasingly common due to climate change, could reduce GDP growth.

We expect inflation to continue to slow in the year ahead, but for it to be slightly higher than predicted in the government’s official documents. The reasons for this are the expansive fiscal policy in the pre-election period, rising labour costs, as well as the postponed increase in prices controlled by the administration. We expect that the average inflation rate over the next year could total 6-7%, while inflation would stand at around 5% by year’s end, which means that inflation would be halved compared to this year.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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