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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

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McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

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Uroš Đorđević, Account Executive Dell Technologies

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Nebojša Garić, Solution Director, AIGO

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Milica Ševarlić, PR Manager of the Belgrade Youth Centre

Art is Medicinal

I view a focus on cultural activities as a form of positive escapism, up to the point at which It represents a substitute for real life

I consider cultural content as being able to help us overcome stressful situations in life to a large extent. Art is medicinal, often also used as a form of psychotherapy, while going out to a concert, museum, theatre, cinema or some other cultural event can contribute to our overall mental and spiritual wellbeing. Cultural content that we attend can help us to relax, stir new inner strength, open us up to some new perspectives and encourage us to find solutions to everyday problems and make positive changes. Apart from generally filling us with a sense of satisfaction, art can offer us catharsis, help us to face our fears, and better understand the human psyche and social mechanisms.

I also consider it is very beneficial to engage in some kind of art as a hobby or as an amateur. For many people, especially youngsters, this can be, among other things, an instrument of introspection, of the development of communication skills and socialisation, an informal education, but also a form of relief from the monotony of everyday life that confronts us all often.

We recommend that, after sunset on Friday evenings, you come to the front of the Belgrade Youth Centre and enjoy excellent live music from various bands, for free, at the already renowned Concerts on the Small Wall

One thing that’s for certain is that enjoying cultural content will make our lives more beautiful, benevolent and fulfilled. I view a focus on cultural activities as a form of positive escapism, up to the point at which It represents a substitute for real life. Balance must exist between reality and any kind of fiction, or any activity that separates us from reality in the extreme.

Summer in the city, especially with such extreme temperatures, prevents most people from carrying out their regular activities, particularly outdoors. A “cultural kit” to survive the heatwave can include watching a film in an airconditioned cinema, real or virtual tours of galleries and museums, reading books or listening to one’s favourite music at home.

After sunset on Friday evenings, in front of the Belgrade Youth Centre, you can enjoy excellent live music from various bands at the already renowned Concerts on the Small Wall (Koncertima na Zidiću).

Comment by Mirko Dautović

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