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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Milica Ševarlić, PR Manager of the Belgrade Youth Centre

Art is Medicinal

I view a focus on cultural activities as a form of positive escapism, up to the point at which It represents a substitute for real life

I consider cultural content as being able to help us overcome stressful situations in life to a large extent. Art is medicinal, often also used as a form of psychotherapy, while going out to a concert, museum, theatre, cinema or some other cultural event can contribute to our overall mental and spiritual wellbeing. Cultural content that we attend can help us to relax, stir new inner strength, open us up to some new perspectives and encourage us to find solutions to everyday problems and make positive changes. Apart from generally filling us with a sense of satisfaction, art can offer us catharsis, help us to face our fears, and better understand the human psyche and social mechanisms.

I also consider it is very beneficial to engage in some kind of art as a hobby or as an amateur. For many people, especially youngsters, this can be, among other things, an instrument of introspection, of the development of communication skills and socialisation, an informal education, but also a form of relief from the monotony of everyday life that confronts us all often.

We recommend that, after sunset on Friday evenings, you come to the front of the Belgrade Youth Centre and enjoy excellent live music from various bands, for free, at the already renowned Concerts on the Small Wall

One thing that’s for certain is that enjoying cultural content will make our lives more beautiful, benevolent and fulfilled. I view a focus on cultural activities as a form of positive escapism, up to the point at which It represents a substitute for real life. Balance must exist between reality and any kind of fiction, or any activity that separates us from reality in the extreme.

Summer in the city, especially with such extreme temperatures, prevents most people from carrying out their regular activities, particularly outdoors. A “cultural kit” to survive the heatwave can include watching a film in an airconditioned cinema, real or virtual tours of galleries and museums, reading books or listening to one’s favourite music at home.

After sunset on Friday evenings, in front of the Belgrade Youth Centre, you can enjoy excellent live music from various bands at the already renowned Concerts on the Small Wall (Koncertima na Zidiću).

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Serbia’s Digital Ascent: ICT Exports Surge 14%, Reinforcing Regional Tech Leadership

Serbia is rapidly cementing its role as a digital leader in Southeast Europe, with ICT (information and communication technologies)...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Serbia’s Digital Ascent: ICT Exports Surge 14%, Reinforcing Regional Tech Leadership

Serbia is rapidly cementing its role as a digital leader in Southeast Europe, with ICT (information and communication technologies)...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Serbia’s Digital Ascent: ICT Exports Surge 14%, Reinforcing Regional Tech Leadership

Serbia is rapidly cementing its role as a digital leader in Southeast Europe, with ICT (information and communication technologies)...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...
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