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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Jelena Milašinović, PR Manager of the Belgrade Philharmonic Orchestra

Shield Against Banality

Over the course of two hours of presenting and performing symphonic music live, the Philharmonic Orchestra offers the audience a kind of oasis of serenity and respite from daily life

Good art provides a different perspective compared to the reality around us. It provides its own commentary through authentic ideas that are thought-provoking, but that also prompt deep emotional experiences that are often completely inexplicable. True art follows its own ethics and is uncompromising in doing so, while it also encourages us to better understand our own reality. Regardless of whether we’re talking about contemporary creativity or a (re)interpretation of historical heritage, as is most often the case in devising the repertoire of the philharmonic, discovering new angles and identifying fresh approaches represents the essence of artistic aspirations.

The Belgrade Philharmonic Orchestra’s concerts, which are traditionally held in the Great Hall of Kolarac Endowment, have long since become a cult gathering “on Fridays at eight”. They are a gathering point for an audience comprising completely contrasting generations, who all place their trust in the orchestra to lead them on an always new and different journey at the end of the working week.

The essence of art lies in communication, in exposing oneself to new perspectives and in interpreting the world around us. And, finally, its beauty lies in providing solace and a definitive assurance that we aren’t alone in that world

Over the course of two hours of presenting and performing symphonic music live, the Philharmonic Orchestra offers the audience a kind of oasis of serenity and respite from daily life. With its unique abilities, the orchestra protects us against the banality that surrounds us. Its playing creates a kind of halo around the audience, such that, after the concert, everyone is slightly changed by the experience, both the musicians and the audience. They all return to the world from which they found a temporary but safe haven beaming, more composed or even more courageous.

On the one hand, exposing oneself to artistic performances represents a kind of shelter in an attempt to flee reality, particularly taking into consideration the huge energy of a hundred philharmonic musicians fiercely drawing you into the world of symphonic music. However, on the other hand, despite originating long ago, those musical ideas are often alarmingly relevant today. That’s why they serve to encourage constant consideration of the various contexts that make art great and important.

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Kosta Andrić, CEO ICT Hub

A Word That Moves Markets

When the leader of a global power voices support for Bitcoin, it sends a strong signal that crypto is no longer on the fringes...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Air Serbia Reinstates Direct Belgrade-Geneva Flights

Air Serbia, the national airline of the Republic of Serbia, today announced that it has reinstated its direct air...

Fuel Costs Across the Balkan Region

Drivers in the Balkans are facing a varied landscape when it comes to fuel costs, with Bosnia and Herzegovina...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Air Serbia Reinstates Direct Belgrade-Geneva Flights

Air Serbia, the national airline of the Republic of Serbia, today announced that it has reinstated its direct air...

Fuel Costs Across the Balkan Region

Drivers in the Balkans are facing a varied landscape when it comes to fuel costs, with Bosnia and Herzegovina...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Air Serbia Reinstates Direct Belgrade-Geneva Flights

Air Serbia, the national airline of the Republic of Serbia, today announced that it has reinstated its direct air...

Fuel Costs Across the Balkan Region

Drivers in the Balkans are facing a varied landscape when it comes to fuel costs, with Bosnia and Herzegovina...
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