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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Gojko Božović, writer and publisher

Change To The Social Contract

Governments worldwide have used the fear of the virus to legitimise fear as a social and political resource. It can hence be said that the pandemic has imposed a new social contract based on fear.
Gojko Božović

The depth of change in our world, and us in it, will depend on the length of the pandemic’s duration. The longer the pandemic lasts, the greater the change will be and the more enduring its consequences. The course of the pandemic to date has also rendered some changes visible. First and foremost, the pandemic has exposed and deepened existing social, political and economic problems in various societies. Then the pandemic globalised the entire world, reaching its furthest points and connecting all people, no longer only in dissatisfaction, as was the case before the Coronavirus appeared, but now also in fear. But if it has globalised the entire world, the pandemic has simultaneously also undermined some of the key flows of globalisation, thwarting the possibility of mass travel, whether for tourism, self-serving or for world business research, limiting or in some cases completely halting traffic.

The pandemic has complicated or completely disabled movements, without which there can no globalisation, tightened visa regimes, and made virus testing confirmations an even more important document than passports and personal ID cards. Counties have raised their borders and restored factory settings in many areas, deciding to eliminate problems under their own control of their territory and using their forces. The problems are globalised, but solidarity isn’t at all. It was difficult to imagine that European humanity, for example, would voluntarily lock itself in houses and apartments, seeking the only remaining salvation in that withdrawal and quarantine.

Although new technologies and new media retain the dimension of virtual connectivity, the Coronavirus pandemic has only uncovered an already existing pandemic of solitude. Others are no longer only hell, but rather they have become a contagion, a danger, a virus in themselves

Although new technologies and new media retain the dimension of virtual connectivity, the Coronavirus pandemic has only uncovered an already existing pandemic of solitude. Others are no longer only hell, as is said in modern existentialist anxieties, but rather others have become a contagion, a danger, a virus in themselves. With this our social and cultural dimension is undermined in a crucial way.

The often-repeated message about social distancing conflicts with the anthropological need for others, and the social need for a person in the community with others to resolve issues that concern everyone. The pandemic has proved as conducive to strengthening the cult of the state and its power, which is particularly evident in authoritarian and populist regimes. Governments worldwide have used the fear of the virus to legitimise fear as a social and political resource. It can hence be said that the pandemic has imposed a new social contract based on fear.

Some changes quickly became obvious: no travel, no conferences, no cultural and social life, no meetings. Offices have lost their importance while working from home has become an important option, just as online conferences have largely replaced face-to-face meetings. An ever-increasing part of private and business activities are being relocated to online spaces, which is practical for some things, but not sufficient or even possible for some. Circumstances have changed, while people have stayed the same. The pandemic is certainly a traumatic and epochal event, whenever it ends. We will live with its consequences long after it has ended.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...
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