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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Francine Pickup, UNDP Serbia Resident Representative

Working Towards SDGs Helps With EU Accession

UNDP is helping Serbia to tackle complex challenges, such as climate change, depopulation and governance. All three issues are relevant for achieving the SDGs and are covered by EU accession chapters and the EU’s Western Balkans’ Economic and Investment plan.

The reforms that Serbia needs to make on its EU path are aligned with progress towards achieving the UN Sustainable Development Goals (SDGs). These global goals are neutral and designed by all countries to build a better future for everyone by ending poverty and inequalities, while ensuring prosperity and protecting our planet.

This is why working towards the SDGs is also helping Serbia to become an EU member. For example, UNDP Serbia is now working more closely than ever with the Government and the EU to tackle complex challenges like climate change, depopulation and governance. All three of these issues are relevant to achieving the SDGs and are covered by EU accession chapters and the EU’s Western Balkans’ Economic and Investment plan.

UNDP is helping local communities and businesses shift towards decarbonisation, the circular economy and de-pollution, thus supporting Serbia’s embracing of the Green Agenda and integration into the European market

In order for Serbia to realise the potential of the Green Agenda and integrate into the European market, UNDP is helping local communities and businesses shift towards decarbonisation, the circular economy and de-pollution. Together with the EU delegation, we are also working to scale-up green investments, while focusing on micro, small and medium-sized companies.

Another serious challenge for Serbia’s development is depopulation. Our Accelerator Lab is working with a broader ecosystem of actors to change the narrative and approach. Instead of a defeatist ‘nothing can be done’ attitude, we are focusing on maximising the existing human potential – investing in citizens’ education, skills and health from youth to old age and creating a favourable environment for all to contribute to the society and economy. In parallel, UNDP is advocating for public policies that adapt to the changing demographics.

Strong and inclusive governance is also needed for transformational changes that lead to both EU membership and achieving the SDGs. We are helping the Serbian Government to accelerate digitalisation, become more cohesive inside and wide open to the external world, to learn through experimentation and to treat data as a strategic resource.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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