As the digital economy continues to evolve at an unprecedented pace, Serbia is positioning itself as a regional leader in embracing cutting-edge technologies. This special issue explores how Serbia’s private and public sectors are harnessing the power of digitalisation to create a more connected, efficient, and transparent economy
The future of the digital economy hinges on a delicate balance of innovation, collaboration, and investment. While Serbia is making substantial strides in digitalisation, the true challenge lies in ensuring these technological advancements are accessible to all sectors of society, fostering equitable growth. Companies like Octakron, SOX, and Quality House are not just adopting new technologies but developing solutions that could empower businesses and citizens. However, questions remain as to how swiftly Serbia can overcome its infrastructural limitations and attract sufficient investment to maintain this momentum.
With a focus on AI, digital services, and cloud infrastructure, Serbia is paving the way for a digitally transformed economy. However, a more inclusive, transparent, and sustainable approach is necessary for all sectors to benefit from this digital future
The National Data Centre in Kragujevac is an important infrastructural asset, and it must continue to expand and adapt to global digital demands. Collaboration between government and private enterprises is a cornerstone of this growth, yet it is crucial that these partnerships remain sustainable, inclusive, and future-focused. Without a comprehensive strategy that includes robust data security and digital literacy, Serbia risks falling short of its potential to emerge as a global digital economy leader.
This issue delves into the role of artificial intelligence, cloud computing, and digital services in shaping Serbia’s future economy. While these technologies promise increased productivity, growth, and a higher standard of living, Serbia must ensure that its digital initiatives do not just cater to tech giants but also empower small businesses, rural areas, and citizens with limited access to digital tools.