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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Dr Srećko Đukić, Ambassador, Forum for International Relations, Belgrade

From One Misstepto Another – and Back Again

Tragedy lies not only in our failure to comprehend the changes that followed the fall of the Berlin Wall, but also in our continuing inability to recognise the direction in which the world is headed. We drift between global powers while turning a blind eye to the EU – the only natural ally to which we truly belong

On the international stage, Serbia continues to veer from one misstep to another – a course it has followed not just for a year or a decade, but for much longer. Unlike nearly every other European nation, Serbia chose this uncertain path during the disintegration of the former Yugoslav state. We are all too aware – and painfully so – of the high price we have paid since then, and will continue to pay, until we clearly define our place in Europe.

Those who should have recognised the shifting tides of global order with the fall of the Berlin Wall – the end of bipolar geopolitics – either chose not to see, or were unable to comprehend, the magnitude of the moment. But perhaps even more concerning is the fact that we still lack clarity today. Lost in a fog, we continue to wander from one major power to another, neglecting the European Union – the one alliance to which we are bound by history, geography and shared values. Instead, we lag behind our closest neighbours, failing to keep pace with the continent that is our rightful home.

The EU understands the nature of Serbia’s political mindset all too well, but also the character of its leaders over the past four decades. Each has, without exception, played the Moscow card, only to return – belatedly – to Europe. Brussels’ patience and understanding for Serbia have proven remarkably generous, as demonstrated once again by its response to Serbian President Aleksandar Vučić’s presence at the 9th May 2025 military parade in Moscow and his meeting with Vladimir Putin – both carried out despite clear opposition from Brussels.

European integration demands a new political force – the only one capable of leading Serbia away from its compromised course

If Belgrade considers itself the victor in this diplomatic showdown, that may indeed be the case – but only in the short term. Serbia will continue to lag behind the EU, and the long-term cost will be irreparable.

It is no longer viable to attribute Serbia’s internal problems – including the artificial bolstering of the electorate with Russian sentiment – to external influences. This tendency has become a hallmark of Serbian politics and a contributor to the deepening moral, ethical, economic and cultural crisis.

It is not the European Commission in Brussels that decides how Serbia is perceived – every member state has an equal voice, and each is essential in shaping EU decisions. Serbia’s current leadership lacks both the strength and vision required to alter the existing state of affairs, whether domestically, regionally or in its relations with Europe. The policies pursued thus far have been drained of their substance and are no longer capable of generating momentum – let alone rebooting the process of European integration. That process demands a fresh political force, one with the energy and legitimacy to steer Serbia away from a compromised path.

At stake is Serbia’s place in a redefined global order. History has shown that multipolar worlds are rarely kind to smaller nations. Once again, we are faced with a choice. Will Serbia’s leadership choose our own continent – one that has always been, and will remain, one of the pillars of global development and decision-making?

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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