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Zoran Marinković, CEO, ZWEBB Fintech

Fintech Brings Prosperity

Much has changed in terms of Fintech’s positioning in Serbia and the region, but still not enough, says ZWEBB Fintech CEO Zoran Marinković We spoke...

Ivan Đolić, BE-terna Managing Director

BE-terna Provides the Tools for Success

In an era in which digital transformation, AI and analytics are shaping the future of business, BE-terna remains committed to developing solutions that deliver...

Rajka Šinik Vulić, Director of RBS Belgrade

Shaping the Future of Business Education

RBS Belgrade has established itself as a key player in the development of business education around the region, offering high-quality programmes that are recognised...

Erich Cossutta, President of the Danubia Group

Leading Sustainability and Digitalisation in Transport

Companies Dragon Maritime, Log Max and Kombi Pro have now been operating for a full year under the umbrella of the Danubia Group, which...

Milen Janjić, CEO, Intellya

IT Maturity on the Rise

Our eight years of work has resulted in a suite of platforms: AI CORE, the foundation of our development; Weaver, a conversational platform; and...

Branko Kukić, Editor Of The Official Gazette

Literary Bazaars

Publishing books is a process that’s connected to knowledge, to creation, to goals that are important for the formation of any society. And that doesn’t happen in crowds, like at fairs, but rather in agreements and cooperation between serious people, people who understand the essence of the world

Man likes to be in a crowd. Fairs are the best places to satisfy that primal desire. Book fairs are both fairs and supermarkets, the purpose of which is to turn a quick profit, but also to sell poor quality goods. As with any fair – like the one in Šabac for example – it is an opportunity for people to meet, to brag, to swindle one another, to whinge about the situation in the state and society, to gossip about other people and dissenting voices, to drink something and to kill time. It’s a nonsensical, glittering place of instantly forgettable miracles. That’s why I don’t like those places.

I’ve given book fairs a wide berth, because they don’t have any special connection with culture. Due to the things that I’ve stated, they’re usually a form of false culture or nonculture. They are a meeting place for a crowd gathered from impaling stakes and nooses. One who is seeking something serious won’t find it there – except, of course, some serious and significant books. That’s simply because publishing books is a process that’s connected to knowledge, to creation, to goals that are important for the formation of any society. And that doesn’t happen in crowds, but rather in agreements and cooperation between serious people, people who understand the essence of the world, people who speak critically about our problems, weaknesses, failures, misconceptions, flaws and foolishness. Miroslav Krleža put it nicely: “It’s stinky in a crowd, but it’s warm”.

There are ever more editors lacking vision and aesthetic discipline. That’s why there are ever fewer good writers, because there are fewer great role models, and because of all that there are ever fewer sophisticated readers of literature

Serious creators and publishers should use their books – artistic, scientific and all other kinds – to navigate the world in the direction of the most significant thing man is able to create. That’s because books are instruments that prevent us from becoming slaves to stupidity and superficiality, though books contain most of that. If important topics are turned into “light pieces” in a nation, state and society, then the meaning of everything is lost, impotence in establishing a value system prevails, we are left unaware of who our role models are, our foundations and guides towards meaning, elegance and bravery.

A large quantity of books are published in our country today. But a question arises as to the quality of those books. The quality of published books is dependent on the level of education and creativity of editors in publishing houses. This is the number one problem and issue in publishing. There are ever more editors lacking vision and aesthetic discipline. That’s why there are ever fewer good writers, because there are fewer great role models, and because of all that there are ever fewer sophisticated readers of literature. This sequence and progression is considered ever less today, because a high-quality reader creates a new high-quality reader. That’s the only route to enduring values. Culture is the golden chain of meaning that connects us, and not the chains that restrain us. This is discussed ever less in our country and around the world today, because the book has become a consumable product and not a spirit over the waters of a transitory world. A time will come when the greatest works of literature are longer read. And man’s taste will thus be corrupted, criteria will decay, and the world will be in the hands of insignificance and banality. And then man, as a former creative being, will lose the meaning of his existence. Those will be “hollow people” who trapse around the bazaars and fairs of a foreign world.

By Slobodan G. Markovich, Faculty of Political Science, Belgrade

Winter of Zoomer Discontent

It was back in 2019 that American actor Harrison Ford gave his famous climate change speech at the UN, in which he praised young...

Aleksandra Koneski, architect

Depoliticisation & Professionalisation

The key factor in respecting construction standards and procedures is the removal of political influence over the profession and the protection of engineers who...

Vladimir Obradović, Faculty of Organizational Sciences

Benefitting Investors and Sabotaging Safety

A lack of adequate regulation and public control provides fertile ground for corruption, which inevitably results in higher costs and lower quality, to the...

Zoran Đajić, geological engineer

United in Corruption

The way the works contractor for the reconstruction of the building of the railway station in Novi Sad was selected is a classic example...

Serbia’s EU Integration Faces New Delays

Serbia's progress towards European Union integration has encountered significant delays, with anticipated milestones such as the opening of Cluster...

Galenika’s Bold Expansion

From humble beginnings to global reach, Galenika's remarkable growth under Brazilian ownership demonstrates the power of strategic investments, innovation,...

EU Responds to US Tariffs with New Trade Measures

The European Union has swiftly imposed retaliatory tariffs on US industrial and agricultural products in response to Washington’s decision...

X Network Hit by Massive Cyber Attack

X Network, formerly known as Twitter, has been hit by a significant cyber attack, according to Elon Musk. The attack...

Serbia’s Investment Boom Faces Challenges

Serbia's economic model, built on foreign direct investment (FDI), reached a historic milestone in 2024. The country saw a record...

Serbia’s EU Integration Faces New Delays

Serbia's progress towards European Union integration has encountered significant delays, with anticipated milestones such as the opening of Cluster...

Galenika’s Bold Expansion

From humble beginnings to global reach, Galenika's remarkable growth under Brazilian ownership demonstrates the power of strategic investments, innovation,...

EU Responds to US Tariffs with New Trade Measures

The European Union has swiftly imposed retaliatory tariffs on US industrial and agricultural products in response to Washington’s decision...

X Network Hit by Massive Cyber Attack

X Network, formerly known as Twitter, has been hit by a significant cyber attack, according to Elon Musk. The attack...

Serbia’s Investment Boom Faces Challenges

Serbia's economic model, built on foreign direct investment (FDI), reached a historic milestone in 2024. The country saw a record...

Serbia’s EU Integration Faces New Delays

Serbia's progress towards European Union integration has encountered significant delays, with anticipated milestones such as the opening of Cluster...

Galenika’s Bold Expansion

From humble beginnings to global reach, Galenika's remarkable growth under Brazilian ownership demonstrates the power of strategic investments, innovation,...

EU Responds to US Tariffs with New Trade Measures

The European Union has swiftly imposed retaliatory tariffs on US industrial and agricultural products in response to Washington’s decision...

X Network Hit by Massive Cyber Attack

X Network, formerly known as Twitter, has been hit by a significant cyber attack, according to Elon Musk. The attack...

Serbia’s Investment Boom Faces Challenges

Serbia's economic model, built on foreign direct investment (FDI), reached a historic milestone in 2024. The country saw a record...
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