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Mercedes-Benz

Speed, Power and Luxury

Even with increased ground clearance, Mercedes-Benz vehicles from the AMG line never compromise on their sporting pedigree. Exceptional design, unique performance, comfort and unquestionable...

Bonnie Norman and Rob Russo, E3 International

Sustainable Energy for a Resilient World

We deliver sustainable energy strategies and solutions that benefit enterprise bottom lines, increase energy security, enhance electricity grid stability, support local and national government...

Vladan Krsman, Chief Technology Officer - Digital Grid, Schneider Electric Serbia

The Future of Power – Smart Grids Matter Today

Vladan Krsman from Schneider Electric Serbia, in his authored piece for CorD, discusses the development of One Digital Grid Platform — an innovative software...

Lidl Srbija KD

Food For a Better Tomorrow: Lidl’s Strategic Commitment

Awareness that our dietary choices are becoming a key factor in safeguarding human health and protecting the planet for a shared “better tomorrow” is...

Public Policy Research Centre (PPRC)

Decline in Gig Workers in Southeast Europe

In the first half of 2025, the number of gig workers continued to decline due to a combination of global economic uncertainty, market saturation,...

Branko Kukić, Editor Of The Official Gazette

Literary Bazaars

Publishing books is a process that’s connected to knowledge, to creation, to goals that are important for the formation of any society. And that doesn’t happen in crowds, like at fairs, but rather in agreements and cooperation between serious people, people who understand the essence of the world

Man likes to be in a crowd. Fairs are the best places to satisfy that primal desire. Book fairs are both fairs and supermarkets, the purpose of which is to turn a quick profit, but also to sell poor quality goods. As with any fair – like the one in Šabac for example – it is an opportunity for people to meet, to brag, to swindle one another, to whinge about the situation in the state and society, to gossip about other people and dissenting voices, to drink something and to kill time. It’s a nonsensical, glittering place of instantly forgettable miracles. That’s why I don’t like those places.

I’ve given book fairs a wide berth, because they don’t have any special connection with culture. Due to the things that I’ve stated, they’re usually a form of false culture or nonculture. They are a meeting place for a crowd gathered from impaling stakes and nooses. One who is seeking something serious won’t find it there – except, of course, some serious and significant books. That’s simply because publishing books is a process that’s connected to knowledge, to creation, to goals that are important for the formation of any society. And that doesn’t happen in crowds, but rather in agreements and cooperation between serious people, people who understand the essence of the world, people who speak critically about our problems, weaknesses, failures, misconceptions, flaws and foolishness. Miroslav Krleža put it nicely: “It’s stinky in a crowd, but it’s warm”.

There are ever more editors lacking vision and aesthetic discipline. That’s why there are ever fewer good writers, because there are fewer great role models, and because of all that there are ever fewer sophisticated readers of literature

Serious creators and publishers should use their books – artistic, scientific and all other kinds – to navigate the world in the direction of the most significant thing man is able to create. That’s because books are instruments that prevent us from becoming slaves to stupidity and superficiality, though books contain most of that. If important topics are turned into “light pieces” in a nation, state and society, then the meaning of everything is lost, impotence in establishing a value system prevails, we are left unaware of who our role models are, our foundations and guides towards meaning, elegance and bravery.

A large quantity of books are published in our country today. But a question arises as to the quality of those books. The quality of published books is dependent on the level of education and creativity of editors in publishing houses. This is the number one problem and issue in publishing. There are ever more editors lacking vision and aesthetic discipline. That’s why there are ever fewer good writers, because there are fewer great role models, and because of all that there are ever fewer sophisticated readers of literature. This sequence and progression is considered ever less today, because a high-quality reader creates a new high-quality reader. That’s the only route to enduring values. Culture is the golden chain of meaning that connects us, and not the chains that restrain us. This is discussed ever less in our country and around the world today, because the book has become a consumable product and not a spirit over the waters of a transitory world. A time will come when the greatest works of literature are longer read. And man’s taste will thus be corrupted, criteria will decay, and the world will be in the hands of insignificance and banality. And then man, as a former creative being, will lose the meaning of his existence. Those will be “hollow people” who trapse around the bazaars and fairs of a foreign world.

Comment by Zoran Panović

One Step Forward, Two Steps Back

Former European Commission President Jean-Claude Juncker’s statement that Serbia had “travelled an impressive part of the path” towards the EU, and his encouragement (short...

Duško Lopandić Ph.D., diplomat

Dangerous Games

A policy without strategic direction resembles geopolitical Russian roulette—it erodes trust in Vučić and, in the long run, threatens Serbia’s security and international standing The...

Ivica Mladenović, Political Sociologist

With a Little Help from Our ‘Friends’

Strategic and economic interests – such as the Jadar lithium project – continues to drive EU support for stable authoritarian governance in Serbia. A...

Dr Srećko Đukić, Ambassador, Forum for International Relations, Belgrade

From One Misstepto Another – and Back Again

Tragedy lies not only in our failure to comprehend the changes that followed the fall of the Berlin Wall, but also in our continuing...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

The XII Regional Summit of Governors, Ministers of Finance, and Directors of Tax Administrations was ceremoniously opened in Bečići,...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

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Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

The XII Regional Summit of Governors, Ministers of Finance, and Directors of Tax Administrations was ceremoniously opened in Bečići,...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

The XII Regional Summit of Governors, Ministers of Finance, and Directors of Tax Administrations was ceremoniously opened in Bečići,...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...
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