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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Branka Drašković Ph.D., FEFA Faculty

We Expect Responsibility And Compassion From Leaders

During serious crises, all eyes are directed towards leaders and they are expected to provide guidelines, to express what everyone feels, to articulate further directions and find effective ways of overcoming fear and general uncertainty as painlessly as possible.
Branka Drašković

The world today stands face-to-face with another unknown, which can only be resisted through science and knowledge. Many of us feel additional pressure – brought on by a sense of helplessness and many new worries about the COVID-19 virus pandemic: financial fears, concern for elderly parents, care for children, disappointment due to cancelled travels etc.

Not everyone reacts the same way to the challenges that have been brought by the Coronavirus, some are more resistant and some less so, some will have a big problem accepting security measures, becoming aggressive, while some will be anxious. The majority of people will adapt easily, and a percentage will feel a need to react by negating the current situation.

It is important to keep in mind the bigger picture. “All of this is temporary. This will pass. It is perhaps difficult – there are many frightening things along the way between point A and point B, but point B exists and we get closer to that moment every day.”

Life will obviously change significantly in the future, but the happy circumstance is that people are very flexible and will forget a lot of things when all this passes

Life will obviously change significantly in the future, but the happy circumstance is that people are very flexible and will forget a lot of things when all this passes. It is important to apply behavioural immunity: to reduce the number of people with whom we communicate, to spend time in safe places, to take care of physical distancing… This is difficult because it contradicts our national culture.

The time of the pandemic has seen the start of the slight forgetting of values: humanity and solidarity; helping those who are weaker than you. Prosocial activities are good for society, but also for the individual.

It is also important to structure one’s day, to come up with activities because summer is ahead of us. Experience indicates that most depression disorders arise during the time holidays and summer breaks when people don’t have structured time.

We should limit the amount of information we adopt through social media, while messages from leaders must be accurate, timely, consistent, and empathetic. Citizens must not be blamed for the newly emerged circumstances. During serious crises, all eyes are directed towards leaders and they are expected to provide guidelines, to express what everyone feels, to articulate further directions and find effective ways of overcoming fear and general uncertainty as painlessly as possible.

In an unclear situation, in a situation of emotional and financial breakdowns, people first observe the reactions of leaders, as the most significant response, and then form their own emotional and psychological standards in accordance with that. When it comes to considering risky situations, sober thinking can help immensely – catastrophic thinking leads to panic and helplessness, while unrealistic optimism can lead to ignoring dangers.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

This wasn’t World War III—but it may prove to be a step toward it. Just as there were many steps leading up to World...

David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

Trump’s crypto narrative holds symbolic appeal for small investors, but genuine institutional impact depends on concrete measures such as using stablecoins for bond purchases...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...
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