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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Boško Jakšić, Journalist

Pandemics Don’t Encourage Idealism

The battle for the “Hearts and souls” of the residents of the Western Balkans has never stopped, and Covid-19 is just another catalyst

There’s no doubt that we are living in the great turning point of the 21st century. The global health crisis has also led to the deepening of other crises. COVID-19 is trying to awaken the world and tell it that changes are essential if we want to build a socially just and ecologically stable future. The direction we go depends on our decisions. No one was prepared for the battle with this coronavirus. And in the absence of coherent visions, institutions were unprepared to confront this extraordinary health challenge.

New internal and external confrontations have contributed more to the politicisation of the virus than the rapprochement that would be expected in times of global peril. Pandemics obviously don’t encourage idealism.

Donald Trump’s administration blamed China for everything. Then the U.S., as the country with the greatest number of infected people and proportionally the highest mortality rate, withdrew demonstratively from the World Health Organization.

China retaliated with aggressive “mask diplomacy”, attempting to deny the accusations and present itself as a major donor of humanitarian aid. Russia didn’t lag far behind in the propaganda war, highlighting the disorganisation of the West in saving human lives, and more recently trying to prove the superiority of its science by launching the first vaccine.

The long-term consequences of the desire of autocrats to manage processes that should have been under the exclusive authority of the medical profession are also dangerous. We live in an orwellian world

The European Union, the members of which showed an astounding degree of selfish indifference and a lack of elemental solidarity at the start of the pandemic, is still repairing the damage to the reputation of its own community.

Various political players, mostly right-wing populists and nationalists with authoritarian ambitions, used the pandemic’s preventative measures to strengthen systems of control over people and institutions. The long-term consequences of the desire of autocrats to manage processes that should have been under the exclusive authority of the medical profession are also dangerous. We live in an Orwellian world.

And the whole time there is one question that lingers: what is more important – people or the economy? The pandemic caused thousands of billions of dollars worth of damage and revealed that the decades-long obsession of the world with economic growth was a mask for economies that proved incapable of ensuring social security. GDP is a deceptive measure of economic and social health.

Many painful lessons have not been learnt. Distrust has increased. Tragic experiences don’t help in the growth of mutual understanding. The struggle to preserve the human environment is suffering from the same symptoms.

When it comes to the Western Balkans, this area has never ceased to be a training ground for the struggle of influence between great and regional powers, and COVID-19 is just another catalyst. Nothing changed even during the medical struggle for the “hearts and souls” of the people of the region. The race for influence, which the pandemic has made its own modest contribution to, continues and the warning does not change: none of us are safe until all of us are safe.

By Jovan Milić, Special Adviser to the Minister of Science, Technological Development and Innovation

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not as an abstract ideal, but...

Comment by Mirko Dautović

Reason Lives Elsewhere

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David Mališ, Head of Reserves Management Division, National Bank of Serbia

A Vague and Potentially Risky Idea

The expectation that a rise in the value of Bitcoin will reduce U.S. debt relies on an unwavering belief in its perpetual growth, while...

Ivan Andrejević, Crypto Analyst

Without Clear Regulation, Trump’s Idea Remains Populism

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Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

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Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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