Starbucks is opening its first Serbian store in Belgrade on 16 April

Starbucks is opening its first Serbian store and the exact date is finally set. On Tuesday, April 16th, the global coffee chain will open its doors in Rajićeva shopping centre to all Belgrade coffee lovers

The newly opened coffeehouse, located in the very centre in Knez Mihailova street, with an area of 175 sqm has a total of 104 seats for guests, including 41 places available on the patio. The modern interior will allow guests to spend time with friends or find a suitable place for business meetings, work and study. The décor of the restaurant is a combination of brand-specific colours, finishing elements and graphics, referring to the process of making coffee beans.

Belgrade coffee lovers can look forward to the highest quality coffee made from 100% Arabica beans, which trained Coffee Masters will adapt to the preferences of each guest. Starbucks sources only Arabica coffee from more than 30 countries from around the world. Its broad range of farmers, co-operatives and suppliers offer a vast ecosystem to supply coffee in small quantities and at scale. This community also ensures that our quality, environmental and ethical sourcing standards are being met. By working with this diverse group not only is Starbucks able to offer customers a variety of core, rare and seasonal coffees but it supports the overall growth and stability of the collective speciality coffee community.

The menu available in the new Belgrade coffee house will contain all core Starbucks drinks, along with spring promotional beverages. A wide range of cakes, snacks, sandwiches and yoghurts will be prepared for the coffee house guests. In addition, in the coffeehouse, you will also be able to buy pre-packaged coffee beans, permanent offer mugs, seasonal collections of thermal mugs and various brand accessories, such as coffee makers and porcelain.

AmRest is the lead operator of Starbucks stores in the Central European (CE) region and Serbia will be another new market for the company to open the first Starbucks store. Adam Mularuk, Starbucks President at AmRest, said: “We are very happy to bring the unique Starbucks Experience to Serbian customers, with our first store in Belgrade. This country has a rich coffee culture and we look forward to being a part of it, providing a place where customers can enjoy high-quality coffee and discover our passion.”